Product Marketing Lead

Reposted 10 Days Ago
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Los Angeles, CA, USA
In-Office
166K-195K Annually
Senior level
Blockchain • Consulting
The Role
The Product Marketing Lead will develop product positioning, own go-to-market strategies, create sales tools, and manage the website to enhance customer understanding and engagement.
Summary Generated by Built In

Lightspark is building the open payment protocol for the Internet making money move like data: instantly, globally, and without friction. With enterprise tools like Grid, Node, and Spark, businesses can send and receive money instantly, securely, and at a fraction of the cost, anytime, anywhere. Lightspark is headquartered in Los Angeles, California, but serves the world.

We're looking for a senior Product Marketing Lead to give every prospect every reason to say yes. You sit at the intersection of product, sales, and the market translating what we build into why it matters. You own positioning across our product lines, arm the sales team with the tools to win, and make our website work as hard as we do. This is a high-impact, high-visibility role that shapes how the world understands Lightspark.

WHAT YOU'LL BE DOING
  • Develop sharp, differentiated positioning for Grid and Spark. You know our buyers, their pain points, and exactly why Lightspark wins. You make sure everyone from sales to CEO tells the same compelling story.

  • Own go-to-market strategy for partner launches. Build the playbooks, coordinate cross-functional teams, and make every launch land.

  • Lead and continuously evolve our Demo Friday program. Make sure our demos are compelling, current, and closing.

  • Create and maintain the decks, one-pagers, battlecards, and objection-handling guides that empower our sales team to move faster and close bigger deals.

  • Build a library of customer stories that make prospects see themselves in our wins. Work closely with customers and the customer success team to capture and tell these stories powerfully.

  • Own the product and solution pages on lightspark.com. Every page should answer a buyer's question and move them forward. Work with design and engineering to keep the site sharp and conversion-focused.

  • Stay close to the market. Know the competitive landscape, track how it shifts, and make sure our positioning stays ahead.

WHAT WE ARE LOOKING FOR
  • 7+ years of product marketing experience, with at least 2 years at a senior level in B2B SaaS, fintech, or enterprise infrastructure

  • Proven ability to develop product positioning and messaging that resonates with enterprise buyers and technical audiences

  • Experience owning go-to-market launches end to end, including partner or channel launches

  • Proven fluency with AI tools you use them to move faster, write better, and experiment smarter

  • Exceptional written and verbal communication you can write a crisp exec deck and a detailed competitive teardown with equal ease

  • Strong cross-functional collaborator: you know how to work with Product, Sales, Design, and Leadership to align and execute

  • Data-driven: you measure what matters and use it to sharpen your approach

  • A high bar for quality and a restless drive to make everything better

Lightspark is on a mission to build an open payment protocol for the Internet at scale and therefore we’re committed to creating a more inclusive and diverse workplace to reflect the customers we serve. We welcome interest from individuals of all backgrounds and levels of experience who share our mission. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics. 

We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the State of California Fair Chance Initiative for Hiring.

Skills Required

  • 7+ years of product marketing experience
  • At least 2 years at a senior level in B2B SaaS, fintech, or enterprise infrastructure
  • Proven ability to develop product positioning and messaging
  • Experience owning go-to-market launches end to end
  • Fluency with AI tools
  • Exceptional written and verbal communication skills
  • Strong cross-functional collaboration skills
  • Data-driven decision-making
Am I A Good Fit?
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The Company
Los Angeles,, California
67 Employees
Year Founded: 2022

What We Do

Lightspark is the easiest, low-cost, most reliable, enterprise-grade way to send and receive payments globally, enabling money to move just like bits and bytes do on the Internet. We're delivering open payments for the Internet at scale, using the Lightning Network. We aim to help businesses around the world benefit from real time payments and build amazing new experiences for themselves and their customers. We're laser-focused on solving real problems for our customers with best-in-class innovative software solutions and designs

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