Product Marketing Lead

Company Mission – Our mission is to help secure as many companies as possible, by using the best way of doing so, penetration testing. Sprocket Security prioritizes offensive security for enterprises, empowering them to build robust defense strategies based on individual business risk. 

How – At Sprocket Security, we've built an expert-driven Continuous Penetration Testing platform that blends cutting-edge automated and manual testing methods. 

Your Mission – You will define and amplify Sprocket Security’s voice in the market. You’ll turn pen tester expertise, raw research and product insight into a cohesive narrative that shapes how CISOs and practitioners talk about Continuous Penetration Testing. You will also set the agenda on emerging threats, and ensure every touchpoint from blogs, whitepapers, talks, analyst notes, and threat updates sound consistent, authoritative, and practical. Your work will make Sprocket Security the trusted reference within offensive security. 

The Role 

We are looking for a Product Marketing Lead who blends offensive security expertise with strategic storytelling and go-to-market thinking. This is a senior individual contributor role ideal for someone who understands penetration testing, red teaming, or exploit development and can communicate those insights in ways that resonate with CISOs, buyers, and practitioners alike. 

 Responsibilities:  

• Partner with penetration testers, researchers, and product teams to uncover deep technical insights and then transform them into clear, engaging narratives.
• Own and execute a technical content strategy spanning blogs, whitepapers, research briefs, videos, webcasts, and analyst-facing assets. You will be the individual that writes technical content, including long-form content.
• Act as the product marketing voice for Sprocket’s Continuous Penetration Testing platform connecting product capabilities to customer outcomes.
• Identify and lead conversations on trending topics in offensive security, such as exploit research, adversary simulation, and attack surface management.
• Collaborate with marketing leadership to ensure content drives pipeline growth, analyst coverage, and brand differentiation.
• Represent Sprocket externally through authoritative thought leadership: articles, interviews, webinars, and conference speaking opportunities.
• Measure and optimize content performance focusing on reach, engagement, and influence across target audiences.
• Marketing owner for company-wide coverage of newly discovered pertinent threats. Position Sprocket Security as a go-to industry resource as it relates to newly discovered threats. 

 Requirements:  

• Proven track record creating technical and thought-leadership content for cybersecurity audiences.
• Strong product marketing orientation translating complex security concepts into compelling business value stories.
• Experience in offensive security (penetration testing, red teaming, exploit development, CTEM, Breach and Attack Simulation, or product security). 
• Familiarity with frameworks like MITRE ATT&CK, OWASP, and ideally Gartner’s CTEM.
• Excellent written and verbal communication skills with a knack for turning raw technical findings into educational, market-relevant insights.
• Experience building content in multiple formats (blogs, thought leadership content, whitepapers, webinars, demos, executive decks, videos, etc.).
• Comfortable operating autonomously and juggling multiple high-impact initiatives in a fast-paced environment. 
• Fluency with AI tools to amplify (not replace) your own product marketing expertise is essential for this role.

 Qualifications:

• 2–5 years of experience in offensive security.
• 3 – 6 years of experience in product marketing, or related roles.
• Prior experience influencing go-to-market or messaging strategy in a cybersecurity vendor environment.
• Bachelor’s degree in Computer Science, Information Security, or Marketing preferred; equivalent experience welcome.
• Industry certifications (OSCP, OSWE, OSEP, etc.) are a plus, but not required
• Demonstrated history of publishing content, speaking at events, or contributing to security communities. 

Why Join Us 

You’ll have the opportunity to shape how the industry sees offensive security by amplifying the voices of our world-class testers. This is a chance to create truly impactful content that influences security leaders, CISOs, and practitioners alike, while working alongside a passionate, expert-driven team. 

Benefits:

• Unlimited and mandatory PTO for healthy work/life balance.
• Company matched 401k (immediate eligibility, no one should have to wait to start saving).
• 75% company contribution for health insurance for employees and 50% for dependants.
• 100% company contribution for dental and vision.
• Work whatever schedule works best for you. We care about results, not 9-5.
• Hardware and tools of your choice
• Support for your career development with paid training, conferences, certifications, etc.

Location (U.S. only): Reside in a Central Time state or within one hour (ET/MT). 

Travel: Infrequent travel to our Madison, WI HQ (e.g., quarterly or as needed). The company can either provide relocation support or support travel.

Ready to Trailblaze the Cybersecurity Frontier? If you're passionate about cybersecurity and eager to make an impact in the industry, we want you on our team. Apply now at Sprocket Security and join the revolution of safeguarding businesses from cyber threats!