Senior Manager, Product Marketing

RSAC is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and access experts, unbiased content, and ideas that help individuals and companies enhance their cybersecurity posture and build stronger, smarter teams. Both in-person and online, RSAC empowers the collective “we” to stand against cyberthreats around the world. It’s the ultimate marketplace for the latest technologies, insights, and educational opportunities in cybersecurity. 

RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce. 

You'll be building something entirely new. As our first dedicated product marketing hire for the RSAC Membership platform, you'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential. This isn't about optimizing an existing product - it's about creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round. 

What You'll Do 

Messaging & Positioning Development 

• Define and own product positioning; develop value propositions for our freemium model that drive conversion 

• Create compelling messaging architecture that differentiates us from competitors 

• Develop customer segmentation and targeting strategies spanning security analysts to CISOs 

Go-to-Market Strategy & Campaign Creation 

• Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements & features 

• Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities 

• Design and execute omni-channel campaigns that drive product adoption and revenue growth 

• Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts 

Market Intelligence & Analysis 

• Become an expert on the cybersecurity professional development landscape and competitive threats 

• Track industry trends, customer feedback, and market opportunities to inform strategy 

• Use data-driven insights to optimize campaigns and improve conversion metrics 

• Collaborate with RSAC Research teams to translate research insights into marketable differentiators 

Your Profile 

• 6-8+ years in product marketing, with significant experience launching new products or building new categories 

• Experience in cybersecurity, community platforms, and freemium subscription models are preferred 

• Familiarity marketing to technical audiences and translating complex value propositions 

You could be a great fit if:  

• You have a strong analytical mindset and experience using data to drive positioning, pricing, and campaign decisions 

• You have a collaborative leadership style with proven ability to lead without direct authority 

• You are comfortable with ambiguity and enjoy building processes and strategies from scratch 

• You put customers at the center of everything you do and have deep empathy for their challenges 

• You are a natural storyteller with a love for crafting compelling narratives 

• You dream big with a bias for action and aren't afraid to challenge the status quo 

This role is not for you if:  

• You prefer optimizing existing products rather than building something entirely new 

• You've only worked at large companies and aren't comfortable with startup pace and ambiguity 

• Complex challenges drain your energy rather than fuel your creativity 

• You're not confident in your ability to write compelling messaging that ties deeply to customer needs 

Please be aware that although this is a remote position, to be considered for the vacancy, you must be living in one of the following states.    

California, Colorado, Connecticut, Florida, Illinois, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Washington   

Benefits  

RSAC believes in investing in our people. We offer:  

• Salary range $150,000 - $175,000    

• Employer-subsidized medical, dental and vision insurance  

• 401K retirement employer match  

• Home office equipment stipend and monthly technology stipend  

• Thirteen paid holidays per calendar year  

• Flexible personal time off  

• Annual employee bonus dependent upon overall company and personal performance  

• Annual company-wide offsite  

Our Culture  

We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.  

• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.  

• Our team is passionate and results-oriented, striving to achieve excellence in everything we do.  

• We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.  

• We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.  

Why RSAC?  

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.  

Our Values  

Adaptability: In our ever-changing world, we innovate through determination, creativity and resourcefulness.  

Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.  

Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.  

RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. 

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