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Events • Cybersecurity
Owns HubSpot marketing automation operations, including workflows, email campaigns, lead scoring, segmentation, reporting, nurture programs, and triggered flows. Develops full-funnel automation strategies, maintains data integrity, collaborates cross-functionally on messaging and lead prioritization, and builds KPI dashboards. Uses performance data for A/B testing and campaign optimization while staying current on marketing automation and HubSpot best practices.
