At Anchorage we are building the world’s most advanced digital asset platform for institutions to participate in crypto
The Role
Lead product marketing strategies for a crypto platform, manage a marketing team, and drive product adoption through effective messaging and market insights.
Summary Generated by Built In
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
Are you a visionary Product Marketing leader with a passion for crypto and a knack for driving impactful strategies? We're seeking an experienced and highly detail-oriented Product Marketing Lead to shape our narrative, accelerate our growth in the dynamic crypto space, and lead a talented team. If you thrive on building compelling product stories, engaging with a passionate community, and have a proven track record of 10+ years in marketing, with significant experience in crypto and people management, we want to hear from you!
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Director, Product Marketing role:
Technical Skills:
- Drive comprehensive product launch strategies, GTM plans, and ongoing marketing initiatives, ensuring alignment with overall business objectives.
- Build compelling product messaging, positioning, and narratives that resonate with target audiences in the crypto ecosystem.
Complexity and Impact of Work:
- Lead the entire product marketing lifecycle from concept to launch and beyond, driving significant user adoption and engagement.
- Manage and mentor a team of high performing and experienced product marketers, fostering their professional growth and ensuring high performance.
Organizational Knowledge:
- Collaborate seamlessly with cross-functional teams including product management, engineering, sales, and communications to ensure cohesive product development and market success.
- Deliver market insights and competitive intelligence to inform product roadmap decisions and identify new growth opportunities.
Communication and Influence:
- Listen to market feedback, user needs, and internal stakeholders to inform and refine product marketing strategies.
- Contribute to the overall strategic direction of the marketing organization through insightful analysis and persuasive communication.
You may be a fit for this role if you have:
- 10+ years of progressive experience in marketing, with at least 5 years specifically in product marketing.
- Demonstrable experience (3+ years) in crypto marketing, including a strong understanding of blockchain technology, DeFi, and stablecoin trends.
- Proven experience in managing and growing marketing teams.
- Highly strategic mindset with the ability to define long-term vision and translate it into actionable, detailed plans.
- Exceptional attention to detail, ensuring accuracy and precision in all marketing materials and campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, capable of articulating complex concepts clearly and concisely to diverse audiences.
- A deep understanding of market research methodologies and competitive analysis.
Although not a requirement, bonus points if:
- Experience working in a fast-paced startup or scale-up environment.
- Familiarity with various marketing automation and CRM tools.
- A strong network within the crypto community.
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
Top Skills
Crm Tools
Marketing Automation
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The Company
What We Do
Anchorage Digital was founded in 2017 to advance institutional participation in digital assets. With an emphasis on security and usability, we provide the technology, infrastructure, and tools that make it easy for institutions across the world to participate in crypto.
Our team brings together the brightest minds from security, finance, and distributed systems to build the infrastructure of a new financial system. We’re looking to diversify our team with people who are humble, creative, and eager to learn.
Why Work With Us
Anchorage Digital is an industry leader, a dynamic startup and growing business, and a diverse and welcoming team where individual professional growth is priority. We believe in a safe and accessible economy, strengthened by institutional investment. We’re working to advance participation in the digital asset class.
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