Head of Product Marketing

About Scribe

Scribe is where exceptional people come to do the best work of their careers. More than 90% of the Fortune 500 use Scribe to automatically create step-by-step guides and streamline knowledge sharing. We’re growing fast — since our founding in 2019, we’ve grown to over 3 million users across 450,000 businesses. Based in San Francisco, we’ve raised $55M in funding from top-tier investors and are honored to have been named LinkedIn’s Top Startup and Fortune’s Next Billion Dollar Startup. Join us in our mission to unleash and uplevel the world’s know-how!

How we work

We are builders aspiring to master our crafts. We care deeply about our teammates and want to win, together. We embrace the following values:

• Accelerate impact
• Raise the bar
• Make our users heroes
• Clear is kind
• Rapid learning machine
• One team one dream

Role

We are looking for a Head of Product Marketing who is creative and excels at storytelling. If you dig into user insights and your mind starts racing with website messaging possibilities, campaign ideas and copy experiments, we want to hear from you! We are so fortunate to be building something special at Scribe, alongside incredible users and talent. We’re looking for a special marketer to tell this story — and join us in doing the best work of your career. This is a truly unique opportunity to build out Scribe’s narrative, positioning, and messaging, from the ground up. Your fingerprints will be all over the experience that 3M+ users enjoy with Scribe. This role has two direct reports, and is based in San Francisco.

Outcomes

• Conduct market research to enable the Product team to build high impact features by providing clarity about our users, their problems, their use cases, and their journey.
• Develop and refine our user personas and define their customer journeys.
• Define Scribe’s product positioning for our target market across our single user and multi-user plans.
• Translate Scribe’s positioning into clear and compelling messaging that resonates with our target market at a functional and emotional level.
• Ensure Scribe’s messaging turns into resonant website copy, social content, sales collateral, blog content and emails across the customer journeys.
• Conduct competitive research to enable the User Acquisition (growth) team with competitor messaging and pricing and packaging suggestions.
• Lead and measure product launches in close partnership with the Product team, User Acquisition team (growth), and Sales team.
• Support go-to-market planning, execution and reporting including the development of channel and direct sales tools, sales training and enablement, marketing campaign assets, and customer adoption assets.

Characteristics

• Takes a data-driven approach and constantly strives to measure the metrics impact of your efforts.
• Demonstrates the ability to reason from first principles, not just pattern matching.
• Enjoys creative brainstorming and coming up with out-of-the-box ideas.
• Prioritizer who can not only get stuff done, but also can decide what not to do.
• Operational and performance driven mindset and who hold yourself and your team to the highest standards.

Experience

• Track record of positioning both a self-serve and sales led motion.
• Demonstrated success in crafting clear and emotionally resonant product messaging.
• Experience driving product marketing initiatives in a fast-paced, growth-stage startup environment.
• Experience crafting user journeys to guide users and create value.

 What we can offer you

You’re a builder at heart who aspires to master your craft. You’re awesome and could work anywhere you want, but you choose to spend your time with us because:

• Our Slack HQ isn’t a ghost town - we have a lively Slack workspace where we chat with colleagues who are onsite and remote. You’ll be feeling super connected to the team no matter where you are.
• Flexible PTO - we mean this, too. Take time to go do all of the other things you love, or for whatever reason (we don’t need one). Someone on the team is always traveling (you can see for yourself in our shared team calendar!)
• Team offsites - we love getting together as a team as often as we can, usually a few times per year. We love the magic of having everyone in a room together doing their best work. We reserve this time to break the script of the regular day-to-day and instead we: tackle big problems, plan new strategies, and brainstorm ideas. Every time we get together, we change the trajectory of the business in big ways for the better.
• Life at Scribe - we love to have fun as often as we can. You’ll get to enjoy our annual Scribe Day party on Scribe’s birthday, our monthly social events, holiday events and more. Plus, if you’re near the office, the team is always getting together for after-work events like baseball games and shows!

Full-Time US Employee Benefits Include

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Exciting and motivating equity
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend

Compensation

180k-225k USD base + equity

We consider several factors when determining compensation, including location, experience, and other job-related factors. 

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity and Affirmative Action Employer.