Product Marketing Lead

Posted 8 Days Ago
Be an Early Applicant
Hiring Remotely in Ukraine
Remote
Senior level
Healthtech • Software
The Role
Own the end-to-end growth funnel strategy, including acquisition channels, landing pages, onboarding, experimentation, and prioritization. Lead A/B testing, market research, and go-to-market strategy across new and existing markets. Build and ship funnels and experiments hands-on, analyze funnel performance using analytics tools, collaborate cross-functionally with Product and Marketing, and mentor or manage future growth hires.
Summary Generated by Built In
About Mindly


Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.

Why is this interesting?
  • Join a fast-growing, #1 product in its niche

  • Influence strategic product decisions — we actively listen to our team, so your input will directly impact functionality, user experience, and the product’s future

  • High level of autonomy - we put a lot of trust in our team

Your responsibilities:
  • Own the growth funnel strategy end-to-end — from acquisition channel mix through landing pages/funnels to app onboarding — setting the roadmap and prioritization, not just executing it.

  • Define and drive the experimentation roadmap (A/B tests, messaging, UX, funnel iterations), setting testing priorities and standards for the wider team rather than running tests in isolation.

  • Stay hands-on — personally build and ship landing pages, funnels, and experiments alongside the team, rather than only directing work from a distance.

  • Lead market research and GTM strategy for new and existing markets, making the call on where and how to scale.

  • Mentor and potentially manage growth/marketing hires as the function scales; establish processes others can follow.

Your skills:
  • Proven experience leading or senior-level ownership of Growth, Product Marketing, or a similar growth function (B2C app experience strongly preferred).

  • Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and other experimentation methods.

  • Advanced analytical skills with tools like Mixpanel, Tableau, or similar; comfortable owning dashboards and being the source of truth on funnel performance.

  • Demonstrated ability to lead cross-functional collaboration across Product, UA, Marketing.

  • Comfortable owning ambiguity — building processes, systems, and team structure from scratch in a fast-paced environment.

  • Deep understanding of user behavior and customer psychology, translated into channel and funnel strategy decisions.

How we get things done?

Remote-first, ideally, you should be in the CET or EET time zone.

 
How do we unwind?

We offer our team 20 working days of paid vacation. We’re also very flexible with days off :)

 
What do we offer?
  • A fast-growing product company where you are a key part of our success

  • Competitive salary

  • Therapy on Mindly

  • A strong team of A-players

 
Candidate journey:
  • Intro chat with our Recruiter

  • Interview with CMO

  • Work Sample

  • Final interview

  • Offer 🎉

 
Our values:
  • Honesty and transparency: always tell the truth, no matter what it is

  • Empathy and understanding: treat others the way you want to be treated

If you want to be part of a team that’s building a meaningful product that changes the lives of a billion people, then you absolutely should join us

Skills Required

  • Proven experience leading or owning Growth, Product Marketing, or a similar growth function at a senior level
  • Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and experimentation
  • Advanced analytical skills using Mixpanel, Tableau, or similar tools
  • Experience owning dashboards and serving as the source of truth for funnel performance
  • Ability to lead cross-functional collaboration across Product, User Acquisition, and Marketing
  • Ability to build processes, systems, and team structures from scratch in a fast-paced environment
  • Deep understanding of user behavior and customer psychology, applied to channel and funnel strategy
  • B2C app experience
  • Availability in the CET or EET time zone
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Tallinn, Harju County
103 Employees
Year Founded: 2022

What We Do

Mindly is an international product company – a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our mission is to help people live healthy, happy, and fulfilling lives. At the end of 2023, Mindly raised $2 million in investments from the leading European fund, Inovo VC. We are growing at an extraordinary pace and are already profitable! This places our company in the top 1% of the fastest-growing profitable tech companies in the world!

Similar Jobs

ConsenSys Logo ConsenSys

Product Marketing Lead - Trade

Blockchain • Software • Web3
Remote
36 Locations
900 Employees
146K-220K Annually

DraftKings Logo DraftKings

Senior Quality Assurance Engineer

Digital Media • Gaming • Information Technology • Software • Sports • Esports • Big Data Analytics
Remote or Hybrid
Ukraine
6400 Employees

Pfizer Logo Pfizer

Director R&D EHS Program Lead

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
In-Office or Remote
36 Locations
121990 Employees
177K-294K Annually

Mondelēz International Logo Mondelēz International

o9 Change Readiness Lead

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Remote or Hybrid
11 Locations
90000 Employees

Similar Companies Hiring

Kepler  Thumbnail
Artificial Intelligence • Fintech • Software
New York, New York
9 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Revel.io Thumbnail
Aerospace • Hardware • Robotics • Software
US
50 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account