The Role
Lead go-to-market strategy for Spotify's podcast and video creator products. Define positioning, messaging, commercialization plans, and adoption goals. Collaborate with Product, R&D, Insights, and cross-functional teams to influence roadmap, run market and competitive analysis, and drive product adoption and creator growth initiatives from concept through execution.
Summary Generated by Built In
Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth. We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities. This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems.
In this role, you will lead the go-to-market (GTM) strategy for new creator products and capabilities. You'll influence product strategy through close collaboration with the R&D and Insights teams, helping build tools that empower creators to grow their audiences and build sustainable careers on Spotify. You'll also partner with Creator Marketing, Communications, and Business teams to develop compelling product narratives and champion creator-focused initiatives across your product area.
What You'll Do
- Lead the end-to-end product marketing strategy for Spotify's core podcast and video creator capabilities, driving initiatives independently from concept through execution.
- Develop and communicate holistic go-to-market strategies for the core creator product portfolio, including product positioning, messaging, narrative, and commercialization plans.
- Define, track, and deliver against product adoption and growth goals, using data to measure success and optimize outcomes.
- Partner with Research and Insights teams to identify new opportunities through market analysis, competitive benchmarking, and synthesis of qualitative creator feedback.
- Collaborate closely with Product, Engineering, and cross-functional stakeholders to influence the product roadmap and shape the overall product and marketing strategy.
Who You Are
- At least 7+ years of product marketing or marketing experience within tech, media or social media platforms. (Strong preference for someone with creator economy experience.)
- Proven success leading complex, cross-functional initiatives at scale.
- Experience driving product adoption through positioning, messaging, and go-to-market strategy.
- Strong ability to influence and collaborate across Product, Engineering, Data Science, Research, and Marketing.
- Excellent communication and stakeholder management skills across all levels of an organization.
- Highly organized, with experience managing multiple priorities across global teams.
- Passion for creators, podcasts, video, and digital platforms, with a strong understanding of market and industry trends
Where You'll Be
- This role is based in New York, New York.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
- We ask that you come in 1-2 times per week.
The United States base range for this position is $132,030- $188,615, plus equity (plus bonus or commission. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Skills Required
- At least 7+ years of product marketing or marketing experience within tech, media, or social media platforms
- Proven success leading complex, cross-functional initiatives at scale
- Experience driving product adoption through positioning, messaging, and go-to-market strategy
- Ability to influence and collaborate across Product, Engineering, Data Science, Research, and Marketing
- Excellent communication and stakeholder management skills across all levels
- Highly organized with experience managing multiple priorities across global teams
- Passion for creators, podcasts, video, and digital platforms with strong understanding of market and industry trends
- Creator economy experience
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
Spotify Insights
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
