The Role
Lead product marketing strategies for podcast and video creators, develop go-to-market plans, and track adoption goals based on market research.
Summary Generated by Built In
We’re searching for an experienced Product Marketing Leader to lead product marketing for our priority initiatives for podcast and video creators. In this role, you will be the main point of contact for go-to-market strategy, working closely with our R&D teams to influence product strategy and enable creators to grow their audience and make a living from their work.
What You'll Do
- Lead the development of all product marketing strategies related to key creator products and solutions.
- Develop and communicate holistic go-to-market plans, including product narrative, positioning, and commercialization.
- Set, track, and deliver on adoption goals.
- Conduct extensive market research to identify new opportunities, analyzing market trends, competitive benchmarks, and qualitative creator feedback.
- Collaborate with Insights teams and Product Managers to ensure this work directly impacts the product roadmap.
Who You Are
- You have 8+ years of proven experience in marketing or product marketing within the tech industry.
- You have a strong track record of leading complex projects at scale and can balance the needs of the creator community with business goals.
- You are passionate about platforms, podcasts, and video creators, with a strong understanding of competitive market trends.
- You have experience driving the adoption of new products, defining product positioning, and developing go-to-market plans in collaboration with R&D and regional teams.
- You can build collaborative partnerships across multidisciplinary teams, including product management, engineering, and data science.
- You have excellent communication skills, capable of influencing and communicating effectively across all levels of the organization.
- You are highly organized, adept at managing multiple projects simultaneously in a fast-paced environment, with international experience across different time zones.
Where You'll Be
- This role is based in New York
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
The United States base range for this position is $126,953- 181,361 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays, paid sick leave. This range encompasses multiple levels. Leveling is determined during the interview process. Placement in a level depends on relevant work history and interview performance.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Top Skills
Go-To-Market Strategy
Market Research
Product Marketing
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
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