Product Marketing Lead, Consumer Replacement Tire

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Sales, Marketing & Product Management

Bridgestone is seeking a strategic and results-driven Product Marketing Manager to lead the product launch process for Bridgestone & Firestone tires within the Consumer Replacement business. This role is responsible for orchestrating cross-functional teams to develop and execute comprehensive go-to-market strategies. The Product Marketing Manager will also guide key agency partners through the launch process, ensuring the development of compelling content and creative assets that support product positioning and elevate product storytelling. This individual will play a critical role in ensuring each launch is executed with precision, market relevance, and measurable business impact.

• Lead the end-to-end product marketing work plan for all Bridgestone & Firestone tire launches, including ownership of product launch brief, development of go-to-market sales and advertising materials and delivery of new product education sessions for Sales & Customer Support.
• Facilitate regular status meetings with internal stakeholders and external agency partners to monitor product launch progress and address potential roadblocks.
• Represent Product Marketing in Launch Milestone Operations (LMO) meetings providing critical launch updates to ensure all timelines are met.
• Lead post-production deliverables for product launches, including coordination and delivery of still images, motion reels, CGI and online video assets.
• Collaborate with the Marketing COE to shape integrated digital media, influencer, and social strategies that drive product consideration and purchase intent, ensuring alignment with brand objectives and audience engagement goals.
• Lead merchandising meetings that educate and empower Sales and Customer Support teammates on relevant business topics, addressing key opportunities and equipping teams with insights and tools that drive performance and results.
• Partner with cross-functional teams in the execution of the Winter Driving School customer event, supporting planning and activation efforts that enhance customer engagement and showcase new product performance in real-world conditions.
• Support Motorcycle with new product launches by contributing to core go-to-market elements.
• Support the Government Channel through tailored marketing efforts, including development of sales materials as needed.

• Bachelor’s degree + 6 years of experience, or Masters’ Degree +5 years of management or leadership experience
• Agency experience required
• Proven success in leading complex product launches with multiple stakeholders.
• Strong project management and communication skills.
• Experience working with and influencing cross functional teams, preferably in large matrix organizations
• Demonstrates a bias for action in all areas of work; shows serious commitment to accountability and ownership, and a strong work ethic
• Ability to manage multiple and changing priorities in a fast-paced environment
• Ability to manage through ambiguity and demonstrates an innovative approach to solving problems
• Commitment to transparency
• Disciplined approach to marketing and business
• History of agility, flexibility; strength in change management

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.