Product Marketing, Launch Operations

Reposted 21 Days Ago
2 Locations
In-Office
122K-179K Annually
Senior level
Cloud • Information Technology • Machine Learning
We empower creators and innovators with access to GPU resources they need to work more efficiently.
The Role
The Product Marketing Manager will oversee product launches, ensuring cross-functional team alignment, clear messaging, and operational excellence by defining success metrics and managing launch frameworks.
Summary Generated by Built In
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com.

About the Role:

We are seeking a Product Marketing Manager, Launch Operations to join the Product Marketing team and own the planning, orchestration, and execution of high-impact product launches. In this role, you will design and operationalize launch frameworks that ensure CoreWeave’s new offerings—spanning cloud infrastructure, AI services, and open source integrations—are introduced to market with clarity, consistency, and scale.

You will act as the hub of coordination across product, marketing, sales, and engineering, ensuring launch readiness and excellence at every stage. This is a highly visible, cross-functional role that blends program management discipline with product marketing insight. Over time, you will also establish and evolve the operational systems, playbooks, and measurement frameworks that make CoreWeave’s launch engine repeatable and world-class.


1. Launch Planning & Orchestration

  • Define and manage the end-to-end launch process across products and portfolios.
  • Establish frameworks and timelines that ensure cross-functional teams are aligned and accountable.
  • Facilitate launch readiness reviews, ensuring key milestones are hit and risks are mitigated.
  • Coordinate launch moments from early previews to GA announcements, balancing global scale with local market needs.Cross-Functional Alignment

2. Cross-Functional Alignment

  • Serve as the central point of contact between product, engineering, sales, PR/communications, demand gen, and executive stakeholders.
  • Translate product strategy into clear launch requirements and deliverables for each function.
  • Ensure consistent messaging and positioning are carried through all channels and assets.

3. GTM Readiness & Enablement

  • Partner with product marketing to develop launch kits, messaging frameworks, and sales enablement materials.
  • Drive adoption of launch assets across sales, partnerships, and customer success teams.
  • Support training and readiness sessions to equip customer-facing teams with the right narratives and tools.

4. Measurement & Insights

  • Define launch success metrics (adoption, pipeline influence, brand impact) and track performance against them.
  • Build feedback loops to capture lessons learned from each launch and refine the framework.
  • Provide executives with clear, data-driven reporting on launch outcomes.

5. Operational Excellence & Scaling

  • Create scalable systems, playbooks, and governance mechanisms for managing launches across the portfolio.
  • Continuously improve launch processes to meet the needs of a growing, global organization.
  • Drive best practices in launch execution across the company.

Who You Are

  • 7+ years in product marketing, program management, or GTM operations—ideally within cloud, AI, SaaS, or enterprise technology.
  • Proven track record of successfully managing complex, multi-stakeholder product launches.
  • Strong project management skills with the ability to juggle competing priorities in a fast-paced environment.
  • Excellent communication and collaboration skills, with experience influencing across functions and senior stakeholders.
  • Analytical mindset with experience defining, tracking, and reporting on success metrics.

Preferred:

  • Background in AI/ML, cloud infrastructure, or accelerated computing.
  • Experience building or scaling launch operations functions in high-growth companies.
  • Familiarity with product marketing workflows, from messaging to sales enablement.

Why CoreWeave?

At CoreWeave, we work hard, have fun, and move fast!  We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values: 

  • Be Curious at Your Core
  • Act Like an Owner
  • Empower Employees
  • Deliver Best-in-Class Client Experiences
  • Achieve More Together

We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us! 

The base salary range for this role is $122,000 to $179,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).

What We Offer

The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.

In addition to a competitive salary, we offer a variety of benefits to support your needs, including:

  • Medical, dental, and vision insurance - 100% paid for by CoreWeave
  • Company-paid Life Insurance 
  • Voluntary supplemental life insurance 
  • Short and long-term disability insurance 
  • Flexible Spending Account
  • Health Savings Account
  • Tuition Reimbursement 
  • Ability to Participate in Employee Stock Purchase Program (ESPP)
  • Mental Wellness Benefits through Spring Health 
  • Family-Forming support provided by Carrot
  • Paid Parental Leave 
  • Flexible, full-service childcare support with Kinside
  • 401(k) with a generous employer match
  • Flexible PTO
  • Catered lunch each day in our office and data center locations
  • A casual work environment
  • A work culture focused on innovative disruption

Our Workplace

While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration

California Consumer Privacy Act - California applicants only

CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].


Export Control Compliance

This position requires access to export controlled information.  To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency.  CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.

Top Skills

Ai Services
Cloud Infrastructure
Open Source Integrations

What the Team is Saying

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The Company
HQ: Livingston, NJ
1,450 Employees
Year Founded: 2017

What We Do

CoreWeave, the AI Hyperscaler™, delivers a cloud platform of cutting-edge software powering the next wave of AI. The company's technology provides enterprises and leading AI labs with cloud solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers across the US and Europe. CoreWeave was ranked as one of the TIME100 most influential companies and featured on Forbes Cloud 100 ranking in 2024. Learn more at www.coreweave.com.

Why Work With Us

At CoreWeave we work hard, have fun and move fast! Today we are a small, growing team of intelligent, genuine people, that value different perspectives and approaches to solving complex problems. We foster an environment that champions collaboration and prioritizes innovative solutions. Here, you are surrounded by the best.

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CoreWeave Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
HQLivingston, NJ
Bellevue, WA
London, UK
New York, NY
Philadelphia, PA
Sunnyvale, CA
Learn more

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