Job description :
We are seeking a highly skilled and motivated senior global product marketer to join our team. The successful candidate will be responsible for leading and executing our product marketing strategies across various touchpoints.
Responsibilities of the role:
Intelligent HMI, GPU and Edge Computing Product Marketing:
• Develop and execute product marketing plans and campaigns to enhance brand awareness, generate leads, and encourage repeat purchases.
• Job responsibilities include, but are not limited to, organizing branding events, conducting product and digital marketing campaigns, managing partner marketing initiatives, and executing e-commerce programs.
• Create compelling product/solution marketing contents, such as webinars, seminars, web pages, social media posts, press releases, e-newsletters, brochures, advertisements, and other relevant materials targeted towards specific domains.
• Collaborate closely with cross-functional teams to ensure the successful launch of new products and solutions, as well as the sustained success of existing ones.
• Develop a comprehensive understanding of the market, competitors, and industry trends to formulate effective marketing strategies and tactics.
• Monitor and report on the performance of marketing campaigns, analyze results, and adjust plans as necessary.
Required Qualifications :
1. Requires at least 5 years of integrated marketing experience.
2. Expertise in content and digital marketing. Business development skills and mindset are a plus.
3. The individual must be optimistic, confident, and a good team player with strong communication skills.
4. Possesses excellent project management skills with multitasking capabilities.
5. Demonstrates the ability to work independently under pressure and collaborate effectively with cross-functional teams.
6. Familiarity with Microsoft Office, Gen-AI tools, and Google Analytics is required. Additionally, video editing and graphic design skills are a plus.
7. A university degree or above is required. Preferably in business management, marketing, media & communication, but not limited to these fields.
Skills Required
- At least 5 years of integrated marketing experience.
- Expertise in content and digital marketing.
- Business development skills and mindset.
- Optimistic, confident, and a good team player with strong communication skills.
- Excellent project management skills with multitasking capabilities.
- Ability to work independently under pressure and collaborate effectively with cross-functional teams.
- Familiarity with Microsoft Office, Gen-AI tools, and Google Analytics.
- Video editing and graphic design skills.
- University degree or above (preferably in business management, marketing, media & communication).
What We Do
Advantech is a global leader in IoT intelligent systems and embedded platforms, focusing on edge computing and artificial intelligence to serve key markets such as manufacturing, energy, and healthcare.
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