Product Marketing Intern (H/F)

Posted Yesterday
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Issy-les-Moulineaux, Hauts-de-Seine, Île-de-France, FRA
In-Office
Internship
Healthtech
Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009. Since that time, the Withi
The Role
Support market, competitor and consumer research, contribute to product positioning and go-to-market planning, assist international product launches, create marketing assets, monitor product metrics and build dashboards (Metabase), analyze customer feedback, and craft storytelling and messaging to drive product awareness, engagement and adoption across channels.
Summary Generated by Built In

At Withings, we're building the future of connected health.

Every day, millions of people use our products to better understand their health, prevent disease, and improve their wellbeing. From smart scales and hybrid watches to blood pressure monitors and sleep analyzers, our products combine cutting-edge technology, medical expertise and exceptional design to empower healthier lives.

Product Marketing plays a critical role in shaping how our innovations reach and resonate with consumers.

It is the team that transforms complex technologies into compelling stories, translates customer needs into product strategy, and ensures every product launch delivers meaningful impact.

Working at the crossroads of Product, Design, Data, Marketing and Sales, Product Marketing influences everything from product positioning and messaging to go-to-market strategy and commercial success.

As a Product Marketing Intern, you won't simply support marketing campaigns—you will help shape how new health innovations are brought to market and adopted by millions of users worldwide.

Your mission

As the voice of the customer, you will help us better understand our users, our competitors and our market opportunities.

You will work closely with Product Managers, Designers, Marketing teams and Business leaders to contribute to strategic decisions throughout the product lifecycle—from early product concepts to international launches.

Product Strategy & Market Intelligence
  • Contribute to market, competitor and consumer research
  • Identify emerging trends and unmet user needs
  • Support the development of personas, segmentation and market opportunities
  • Help define product positioning, messaging and value propositions
  • Participate in concept testing and product validation initiatives
Product Launches & Go-to-Market
  • Support the preparation and execution of international product launches
  • Develop marketing assets and launch materials across multiple channels
  • Ensure consistency of product messaging across web, CRM, social media, retail and PR
  • Enable Sales and Marketing teams with the tools needed to successfully bring products to market
Data & Business Insights
  • Monitor product performance and adoption metrics
  • Build dashboards and reports using tools such as Metabase
  • Analyze customer feedback, market signals and commercial performance
  • Transform insights into actionable recommendations
Storytelling & Product Adoption
  • Craft compelling narratives around innovative health technologies
  • Translate technical product features into meaningful customer benefits
  • Help create presentations, messaging frameworks and communication assets
  • Contribute to increasing product awareness, engagement and adoption

Requirements
    • Master's student in Business, Marketing, Strategy, Innovation or a related field
    • Strong analytical mindset and curiosity for consumer behavior
    • Excellent communication and storytelling skills
    • Comfortable working with data and transforming insights into recommendations
    • Entrepreneurial mindset, proactive attitude and willingness to take ownership
    • Fluent English (written and spoken)
    • Passion for technology, innovation and digital health

Please submit their application/resume in English


Benefits

Joining the Withings adventure means:

  • Becoming part of one of the pioneers and global leaders in connected health, multiple award-winner at the Consumer Electronics Show.
  • Contributing to innovative and ambitious projects that shape the future of health, in an agile and ever-evolving environment.
  • Joining an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong Kong, and Shenzhen.
  • Taking part in the continuous improvement of our products and services by beta-testing them before release—especially during our many sports sessions with colleagues.
  • Collaborating with passionate colleagues and celebrating each of our successes together!

All applications are reviewed regardless of ethnic origin, beliefs, religion, gender, sexual orientation, or health status. Withings is committed to ensuring equal opportunity for all candidates, and only authorized individuals (HR and Management) will have access to your application information.

Skills Required

  • Master's student in Business, Marketing, Strategy, Innovation or related field
  • Strong analytical mindset and curiosity for consumer behavior
  • Excellent communication and storytelling skills
  • Comfortable working with data and transforming insights into recommendations
  • Entrepreneurial mindset, proactive attitude and willingness to take ownership
  • Fluent English (written and spoken)
  • Passion for technology, innovation and digital health
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The Company
Cambridge, MA
294 Employees
Year Founded: 2008

What We Do

Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009. Since that time, the Withings brand has grown to become synonymous with integrating innovative and meaningful measures into easy-to-use devices designed to empower people to make the right decisions for their health. Today, our award-winning ecosystem of connected health devices and apps includes a range of smart scales designed to help fulfill fitness and weight goals, a family of stylish activity trackers and hybrid smartwatches, an advanced sleep-tracking mat, and medically accurate devices for easy and effective blood pressure and temperature monitoring. Devices sync automatically with the free Health Mate app, where people can track progress, get advice, and share data with their doctors. Withings is committed to developing the next generation of smart health solutions. By putting powerful new metrics and actionable insights into people’s hands, we have a unique opportunity to help manage or prevent chronic conditions by giving people the tools they need to improve their lives

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