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Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.
Product Marketing Engineers at TI are the voice of the market. You will use a blend of technical knowledge and business acumen to define products customers want, position them competitively, and work across engineering and sales to drive adoption and growth.
Responsibilities include:- Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
- Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
- Engage with customers and TI's sales teams to understand current and future design needs
- Collaborate with systems and design engineering teams to influence new product definitions
- Monitor the competitive landscape and develop differentiated technical positioning
- Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
- Track product performance metrics and identify portfolio optimization opportunities
- Support new product launches including sampling strategies, announcement, and customer engagement plans
- Bachelor's degree in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or related field
- 1+ years of experience in product marketing, applications engineering, or a technical business role in the semiconductor industry
- Technical knowledge of analog power products including DC/DC converters, LDOs, battery management ICs, or similar
- Experience developing product roadmaps and competitive analyses
- Familiarity with market research and customer engagement processes
- Strong business and financial acumen including experience with pricing and portfolio analysis
- Demonstrated ability to synthesize customer, competitive, and technical inputs into actionable product strategy
- Excellent communication skills with the ability to present technical content to executive and customer audiences
- Prior experience in applications engineering is a strong plus - customer-facing technical experience translates directly to this role
- Ability to work effectively in cross-functional teams spanning engineering, sales, and business development
- Ability to take initiative and drive for results with strong time management and prioritization skills
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
Skills Required
- Bachelor's degree in Electrical Engineering, Computer Engineering, or related field
- 1+ years experience in product marketing, applications engineering, or technical business role in the semiconductor industry
- Technical knowledge of analog power products (DC/DC converters, LDOs, battery management ICs)
- Experience developing product roadmaps and competitive analyses
- Familiarity with market research and customer engagement processes
- Business and financial acumen including pricing and portfolio analysis
- Ability to synthesize customer, competitive, and technical inputs into product strategy
- Excellent communication skills and ability to present technical content to executives and customers
- Prior applications engineering or customer-facing technical experience
- Ability to work effectively in cross-functional teams and drive for results with strong time management
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm
