Product Marketing Engineer

Location: Office/Hybrid (USA-MN)

Role Summary

The Product Marketing Engineer (PME) is responsible for execution of the go-to-market plan and creation of technical marketing content enabling the sales team, business development and our partners to capitalize on opportunities across global markets. A strong candidate will have a strong motion control background with the ability to execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion!

ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

-         Semiconductor manufacturing systems

-         Electronics/PCB and display manufacturing systems

-         Biomedical - Genome sequencing systems

-         Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities

1. Go-to-Market Execution

·        Execute go-to-market plans for product and feature releases

·        Develop clear and focused messaging, value proposition, unique selling points, and sales training materials

·        Assist PM/PMM with voice-of-customer efforts

·        Coordinate with and support Marketing & Business Development team with all internal & external messaging to employees, customers and markets.

2. Technical Marketing Content

·        Create and manage a portfolio of technical marketing and sales enablement materials

·        Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more

·        Communicate with internal subject matter experts to inform material

·        Support Segment Marketing by helping to create and review sales enablement materials

3. Product & Capabilities Knowledge

·        Stay up-to-date and educated on all products and capabilities

·        Learn and be able to operate all motion controller, servo drive and interface module products with provided software to collect data, screen recordings, video footage and other technical content

·        Test new products, capabilities and features to provide feedback and gain understanding for training & promotional purposes

4. Competitive Intelligence

·        Analyze competitors’ products, sales & marketing strategy and key activities

·        Evaluate and at times operate competitive products to analyze capabilities, features, software and ease-of-use.

·        Produce concise reports and maintain a competitive intelligence database

·        Educate sales, marketing & management on key competitor intelligence

5. AI Proficiency 

·        Utilize AI-native workflows to maximize productivity

·        Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.

·        Promote continuous improvement through the adoption of AI-enabled tools and methodologies.

Requirements

·        5+ years Application engineering experience utilizing motion controllers

·        Experience with creating sales training or technical marketing content

·        Ability to analyze technical products including competitive products

·        Strong communication skills; able to produce concise, actionable reports

·        Bachelor’s degree in electrical or mechanical engineering with emphasis on control systems or mechatronics

Travel

·        Domestic and international (up to 20%) to customers and industry events