Product Marketing Director

Posted Yesterday
Be an Early Applicant
4 Locations
In-Office
Expert/Leader
Automotive • Internet of Things • Mobile • Semiconductor • Industrial
The Role
Lead global product marketing for NFC IoT Security products (readers, secure elements, tags). Define GTM strategy, positioning, pricing, launches, forecasts, and collaborate with sales, product, and customers to drive design-wins and commercial growth.
Summary Generated by Built In

We are seeking an experienced Director of Product Marketing responsible to drive the market success, revenue growth, and profitability targets of NFC IoT Security product segment. In this role, you will have the marketing ownership of a defined category of NFC IoT Security products, such as NFC readers, Secure Elements/ Authenticators and NFC Tags. Operating in the fast‑paced Industrial IoT market, the position requires strong strategic marketing expertise, speed of execution, and a clear focus on customer value. The role spans the full product lifecycle, from early market definition and product positioning through successful market introduction and ongoing commercial success, in close collaboration with cross‑functional teams and key customers.

Key Responsibilities

  • Define and execute the global go‑to‑market (GTM) strategy - including market segmentation, pricing, positioning, solution messaging, pipeline management, and sales execution
  • Partner closely with the global sales organization to drive adoption and design-wins, and build strategic customer relationships
  • Monitor market dynamics and requirements, competitive landscape and provide clear guidance to sales team to win new opportunities
  • Drive the market launch of new products, defining the use cases and value proposition, positioning, price strategy, and go-to-market plan.
  • Provide market insights and customer feedback that influence new product definition and long-term roadmap
  • Provide consolidated forecast to support production and strategic business planning

Qualifications and Experience

  • Minimum of 10 years of experience in product marketing or product management within the semiconductor industry.
  • Strong cross‑functional collaboration skills and the ability to drive impact across global teams
  • A results‑driven problem solver who proactively overcomes obstacles to progress and close deals.
  • Excellent verbal and written communication skills, able to create compelling and technically accurate marketing collateral.
  • Ability to travel domestically and internationally as required.

More information about NXP in France...

#LI-7795

Skills Required

  • Minimum 10 years experience in product marketing or product management within the semiconductor industry.
  • Experience with NFC, Secure Elements/Authenticators, NFC Tags or IoT security products.
  • Strong cross-functional collaboration skills and ability to drive impact across global teams.
  • Proven ability to define and execute go-to-market strategy including segmentation, pricing, positioning, and launch.
  • Excellent verbal and written communication skills; able to create technically accurate marketing collateral.
  • Results-driven problem solver able to influence deals and close opportunities.
  • Ability to travel domestically and internationally as required.
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The Company
HQ: Eindhoven
21,993 Employees
Year Founded: 2006

What We Do

NXP Semiconductors N.V. (NASDAQ: NXPI) enables a smarter, safer and more sustainable world through innovation. As a world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets. Built on more than 60 years of combined experience and expertise, the company has approximately 34,500 employees in more than 30 countries and posted revenue of $13.21 billion in 2022. Find out more at www.nxp.com. Privacy Policy: https://www.nxp.com/company/about-nxp/privacy-policy-for-social-media-pages:PRIVACY-POLICY-SOCIAL-MEDIA

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