Product Marketing Director

About the role:

Lumenis is a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.

We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses. 

If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity! 

Key responsibilities:

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category. 

Main Duties:

• Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities

• Develop the products’ key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and

economic tools.

• Perform business intelligence, market & competitive analysis and translate them into actionable business goals

• Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market

• Work closely with Lumenis' global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy

• Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth 

• In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in

the field.

• Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global

markets. 

• Bachelor degree in business, engineering, or related field

• MBA from a leading institution 

• 10+ years of experience in a global product marketing role, product, business, or comparable role

• Experience in strategy consulting or corporate strategy - advantage

• Fluent English - solid spoken and written skills

• Strong analytical and problem solving skills (proficiency in excel is a must)

• Strong storytelling and presentation skills

• Excellent communication and presentation skills and ability to influence and motivate others in a cross functional organization

• Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment

• “Can-do” and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our products and solutions

• Must be passionate and charismatic and be able to instill those qualities in others  

• Proven ability to work globally; willingness to travel internationally 

• Fast learner and self-starter

Here’s why you will LOVE working at Lumenis:

Develop your expertise and exercise your creativity while making a true DIFFERENCE in people’s lives.

Work at a company with a 60+ year legacy of groundbreaking innovation that remains a market leader in its domains.

Benefit from personal growth opportunities and drive decisions that shape the future of our products, processes, and business culture.