Product Marketing Director, Diagnostics & Health Systems

DNAnexus is the enterprise platform for precision health.  We are on a mission to accelerate the development, approval and delivery of personalized treatments.

Building on 15 years of bioinformatics innovation and genomics expertise, DNAnexus provides the cloud platform that centralizes and enriches multimodal omics data, supports an extensive suite of informatics use cases, and allows secure collaboration across the care continuum.  DNAnexus powers a connected ecosystem trusted by the world’s precision health leaders.  This flexible ecosystem makes omics and real-world data accessible, actionable, and secure, while unlocking insights that improve patient lives. For more information visit www.dnanexus.com or follow @DNAnexus on social media.

As we pursue these goals, it remains essential to us that we stay grounded in our values and adhere to the highest standards.  At DNAnexus, you will be joining an ambitious, supportive, and driven team with diverse backgrounds but a shared passion to deliver on our mission to make personalized medicine a reality for all.

We're seeking an experienced, dynamic, and customer-obsessed product marketing leader to join our team of pioneers at the forefront of precision health. This PMM role is critical to our success and will drive go-to-market strategies for our diagnostics and health system business units through close collaboration with product, commercial, and operations teams to deliver exceptional results. In this key leadership position, you'll translate complex technical capabilities into compelling value propositions by understanding our target markets better than anyone else, while building and executing comprehensive GTM strategies that accelerate business growth. Success in this role requires a highly motivated professional with a proven track record of crafting innovative storylines, bold positioning, and value-based messaging to continue to differentiate DNAnexus in the marketplace.

Key Responsibilities

• Lead product positioning, messaging, and go-to-market strategy for our diagnostics and health systems portfolio
• Partner with product, sales, and customer success teams to deeply understand customer needs and pain points
• Identify and translate customer success stories into compelling case studies that showcase how DNAnexus solutions positively impact our customers clinical, financial, and operational performance
• Develop customer-centric messaging that articulates our platform's value proposition to different stakeholders across Diagnostics, Health Systems, and Biobanks
• Create sales enablement materials that empower our teams to effectively communicate our solutions' value
• Track competitive landscape, market sizing, and market trends to inform strategic decision making
• Measure and optimize marketing effectiveness, including segment focused campaigns, through data-driven analytics

Required Qualifications

• 10+ years of product marketing experience with at least 3+ years in SaaS/platform technologies
• Proven experience in healthcare technology, specifically in diagnostics, genomics, and/or health systems
• Track record of developing and executing successful go-to-market strategies that drive measurable business results
• Strong understanding of healthcare industry trends, challenges, and buying processes
• Excellent communication skills with ability to translate complex technical concepts into compelling customer benefits
• Experience collaborating cross-functionally with product, sales, and executive teams
• Bachelor's degree required; MBA or advanced degree preferred

What Sets You Apart

• Deep healthcare industry expertise, particularly in diagnostic technologies or health system operations
• Experience marketing to both clinical and business stakeholders in healthcare environments
• Track record of building and leading high-performing teams
• Demonstrated success in fast-paced, high-growth environments
• Strong analytical capabilities and comfort with data-driven decision making

Our Ideal Candidate Is

• Customer obsessed: You put customers at the center of everything you do
• Highly accountable: You take ownership of results and follow through on commitments
• Collaborative: You build strong partnerships across the organization
• Adaptable: You thrive in fast-paced environments and embrace change
• Strategic: You balance long-term vision and business goals with exceptional planning and practical execution
• A great teammate: You elevate those around you and contribute positively to our culture

If you're passionate about healthcare innovation and have a proven track record of driving effective go-to-market strategies in complex technical environments, we want to hear from you

Salary and Other Compensation:

The annual base salary for this position is $195,000- 205,000 with an additional annual bonus component..  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, flexible paid time off, 12 weeks of paid parental leave, and national holidays paid

Headquartered in Mountain View, California, with over 220 team members across the United States and Europe, DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone, and trusted by hundreds of the world's biomedical leaders,  the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs.   If you are interested in joining our team, please apply today!