The Role
Lead product marketing for Cloudinary's Digital Asset Management product line, develop differentiation strategies, create value-based content, and represent the company at industry events.
Summary Generated by Built In
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
Cloudinary is looking for a Digital Asset Management Product Marketing
Director to join our team. This individual will lead our AI- and API-first
DAM Product Marketing efforts and is expected to bring innovative ideas
and creative strategies to accelerate Cloudinary’s growth in the
industry. You, as the expert, will collaborate with cross functional teams
to drive our products and company to the next level. Come join us here
at Cloudinary.
Responsibilities:
- Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows
- Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts
- Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams
- Drive positioning strategy based on differentiated value and right to win
- Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments
- Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers
- Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials
- Launch new innovations to market
- Advise product roadmap in close partnership with product management and product strategy teams
- Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME
- Analyze the market and key competitors to articulate differentiators
- Work with the PR and AR teams to brief media and analysts
- Drive win/loss program for DAM to understand why we win or lose
About you:
- 12+ years of product marketing experience (can include product management experience)
- 5+ years experience in the DAM or AI space preferred (or related)
- Must have experience with SaaS
- Experience with multiple business buyer personas, including technical buyers
- A great presenter and speaker internally and at external events
- Proven creativity and messaging skills
- Highly analytical, data driven approach
- Comfortable with both high-level strategy and hands-on work
#LI-BP1
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
Top Skills
AI
Digital Asset Management
SaaS
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The Company
What We Do
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.
