Doctolib is looking for a Product Marketing Director, for a CDD of 8 months, from April to November 2025 (ideally), as replacement for maternity leave. As a Product Marketing Director, you will be in charge of 4 business segments: Generalist doctor market, Specialist doctor market, Dentist market, and Partnership businesses. With your team, you will define and implement action plans to maximize growth, retention, satisfaction and usage. Your 2 north stars KPIs will be NPS and ARR. You will be the voice of our +100,000 healthcare professionals. You will work with various teams at Doctolib on a day-to-day basis: Product, Design, Marketing, Sales, Ops, Data…
You will be part of Doctolib French leadership team, work directly with Exco members, reporting to the VP Growth, and leading a team of 9 experienced and amazing people. You will have a strong leadership role internally to implement a culture of User & Product centricity, while delivering strong business impact.
What you’ll do
The role of Product Marketing at Doctolib includes the following missions:
Market & Customer Insights
- Be the voice of the customers by conducting research on doctors' needs, pain points, and behaviors
- Monitor market dynamics and competitor movements to provide strategic recommendations for maintaining market advantage, or suggest partnership and M&A
Product prioritization & discovery
- Partner with Product Management (PM) to identify and capitalize on market gaps and opportunities:
- Bring strong convictions on what products are needed to create value and usage
- Support PM in the related work during 1/ product building (discovery & delivery) and 2/ product prioritization
Product Positioning & Narrative
- Develop & own the positioning strategy on the French market, that differentiates our solutions vs all alternatives
- Define our product offer, pricing & packaging
- Create & maintain powerful value prop & messaging frameworks that resonate with target personas
Usage & Satisfaction
- Monitor and analyze product usage and satisfaction metrics to identify opportunities for increased adoption & engagement by doctors
- Develop and execute strategies to improve doctors’ satisfaction and reduce churn
- Partner with PM to translate usage insights into product improvements and feature adoption campaigns
Growth plan
- Design comprehensive go-to-market strategies with 360° launch plans, to reach our yearly growth plan (FR budget, in Gross ARR and Net ARR)
- Monitor key business KPI (# clients & penetration ; net & gross MRR incl. leads, meetings and CVR ; growth profitability) to ensure growth of the doctors market segment and design right Sales Ops & Marketing actions
- Ensure successful execution of launches and campaigns through 360 coordination with
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- Product
- Marketing Growth
- Brand & Content, Public Affairs, Legal, Sales Ops and Customer Support teams
- Partner with Brand & Content Marketing to develop impactful campaigns and content that support product launches and adoption and increase doctors satisfaction
- Partner with Global Product Knowledge to support product training on the French market
Who are you?
If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!
- You have 10+ years of experience.
- You have +5 years of experience in leading Strategic or Product Marketing teams in SaaS business, launching new products or delivering go-to-market strategy.
- You have experience engaging multiple stakeholders and can bring together multiple functions to get things done in a fast-moving environment.
- You are highly results/action-oriented, well structured, analytical and fact-based.
- You have strong storytelling & copywriting skills.
- You are passionate about both our products and our users.
- You recognize yourself in the core Doctolib competencies: Grit, Result oriented, Team player .
- You speak French and English fluently.
Job details
- CDD
- Duration: 8 months (ideally April - Nov)
- Full Time
- Workplace: Levallois (3 days of on-site presence)
- Remuneration: fix + bonus on objectives (according to your profile)
At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib or refer someone you know, regardless of your and their gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you!
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What We Do
Since Doctolib's creation in 2013, we have had one purpose: strive for a healthier world. 1. We aim to improve the daily lives of care teams by providing them with a new generation of technologies and services. 2. We aim to improve health for all, by offering a fast and frictionless journey for all care episodes, creating new ways for people to receive care and empowering them to become actors of their health. At Doctolib, we are honored to work in the healthcare field and we believe that innovation in healthcare should be handled differently. We apply 4 guiding principles in everything we do: 1. We create helpful solutions for care teams and people. 2. We serve everyone equally and create well-designed and accessible technologies. 3. We team up with our users to strive for a healthier world and act as one team. 4. We protect our users' privacy. It’s their health, their data. To achieve our purpose, we are assembling a team dedicated to improving healthcare, with a human-centric approach and an entrepreneurial mindset. www.doctolib.com
