At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.
Who are you?
You are a product marketing professional with foundational experience supporting positioning, messaging, and go-to-market execution in a B2B or SaaS environment.
You bring clarity to complexity. You’re comfortable translating product functionality into compelling customer value. You care about precision, consistency, and delivering polished work that enables revenue teams to perform at their best.
You’re excited to deepen your expertise in product marketing while working under the guidance of an experienced Director and collaborating across Product, Growth, Sales, and Customer Success.
What you’ll do:
In partnership with the Director of Product Marketing, you will support go-to-market execution for Xello’s suite of products.
You will:
- Translate product updates into customer-facing messaging and enablement materials
- Develop and maintain sales one-pagers, feature briefs, and competitive battlecards
- Support launch communications and internal documentation
- Maintain consistency across grade-band messaging within one unified platform narrative
You will help operationalize and strengthen our Core Platform positioning by:
- Updating messaging frameworks as features evolve
- Supporting persona documentation and use-case clarity
- Assisting in competitive research and differentiation summaries
- Incorporating field feedback into messaging improvements
In collaboration with Sales Enablement, you will:
- Develop and refresh enablement materials
- Support internal training sessions tied to product launches
- Maintain organized, accessible content in enablement systems
- Create FAQ and objection-handling documentation
You will collaborate closely with:
- Product Managers to understand roadmap priorities
- Growth Marketing to align messaging across campaigns
- Brand & Content teams to ensure voice consistency
- Customer Success to incorporate real-world insights
What we’re looking for:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1+ years of experience in product marketing, go-to-market support, B2B marketing, or a related marketing function
- Demonstrated ability to translate product functionality into clear, customer-facing value
- Organized and able to manage multiple workstreams with deadlines
- Comfortable working cross-functionally with Product, Sales, Growth, and Customer Success
- Analytical mindset with the ability to synthesize feedback and competitive insights into clear messaging
- Ownership mentality—someone who takes initiative and follows through
Nice to have:
- Exposure to SaaS or multi-product software environments
- Familiarity with positioning frameworks or competitive analysis
- Experience supporting product launches or structured go-to-market initiatives
- Experience or interest in the K–12 education market
*Please note this role is remote in Ontario, Canada only*
The compensation range for this role is $45,000 to $60,000 CAD. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.
Top Skills
What We Do
Xello is the only online college and career readiness program that’s inclusive, engaging, and empowering for your entire district community. Established in 1997, Xello is currently used by over 20,000 institutions across North America, including schools, employment agencies, libraries, colleges, and universities. Xello’s mission is to help anyone, anywhere in the world create a successful future through self-knowledge, exploration, and planning. Started by three friends who sought a way to answer the “what’s the right path for me” question, our online software programs are used globally by millions of students, educators, and adults. Xello is committed to continually updating and improving our products to better serve clients now and in the future. To this end, we invest heavily in research and development, we listen carefully to our clients' needs and expectations, and we seek out complementary partnerships and alliances to ensure Xello remains at the forefront of future readiness.
