Product Marketing & Content Producer - APAC

Posted 3 Days Ago
Be an Early Applicant
Sydney, New South Wales, AUS
Hybrid
Mid level
Fintech • Payments • Security • Software
The Role
Own the APAC customer advocacy program by interviewing customers and producing case studies, testimonials, videos, campaign assets, sales collateral, and product marketing content. Collaborate with Sales, Product, Customer Success, Growth Marketing, and external creative partners to support launches, demand generation, account-based marketing, and revenue growth. Translate technical capabilities into clear, compelling messaging across web, social, email, paid campaigns, and events.
Summary Generated by Built In

About Eftsure

At Eftsure, we're on a mission to secure global business payments.

We're a fast-growing global SaaS company helping businesses protect themselves against payment fraud and cybercrime. Through real-time payment verification and automated protection, we give finance teams the confidence that their payments are going to the right people.

As we continue to scale, we're looking for a Product Marketing & Content Producer who knows how to turn great customer stories into content that makes an impact.

The Opportunity

Are you a natural storyteller who loves bringing customer experiences to life? Do you enjoy combining creativity with commercial thinking to produce content that actually drives results?

We're looking for someone who can take ownership of our APAC customer advocacy and storytelling programme, transforming real customer experiences into compelling content that builds trust, generates demand and helps our Sales teams win deals.

This is a hands-on, highly collaborative role sitting within our Product Marketing team. You'll work closely with customers, Sales, Product, Growth Marketing and Partnerships to bring Eftsure's value proposition to life.

From interviewing CFOs and creating customer success stories to producing videos, campaign assets and sales collateral, no two days will look the same.

What You'll Be Doing

Customer Advocacy & Storytelling

  • Own and grow our APAC customer advocacy programme, identifying customer success stories worth sharing.

  • Interview customers to uncover their challenges, experiences and measurable business outcomes.

  • Create compelling case studies, testimonials and customer stories that demonstrate Eftsure's impact.

  • Partner with Customer Success and Account Management to identify advocates and customer reference opportunities.

Content Creation & Production

  • Transform customer insights into engaging content across web, social media, email, paid campaigns and events.

  • Produce a mix of written, visual and video content, including short-form videos and campaign creative.

  • Develop sales enablement materials, presentations and product collateral that help communicate our value.

  • Collaborate with external creative partners, freelancers and video production teams when required.

Product Marketing & Go-to-Market

  • Support product launches and new feature releases through engaging content and customer communications.

  • Translate technical product capabilities into clear, compelling messaging that resonates with our customers.

  • Keep website content, sales materials and campaign assets relevant, consistent and aligned with our brand.

  • Work closely with Growth Marketing to develop content that supports demand generation and account-based marketing initiatives.

What We're Looking For

We're looking for a creative, commercially minded marketer who can take an idea and turn it into something impactful.

Ideally, you'll bring:

  • 3–5 years' experience in product marketing, content marketing, B2B marketing or sales enablement, ideally within a high-growth SaaS environment.

  • Exceptional writing, editing and storytelling skills, with the ability to make complex topics simple and engaging.

  • Experience interviewing customers and developing case studies, testimonials or customer advocacy content.

  • A strong creative eye, with the confidence to produce polished visual assets, presentations and short-form video content.

  • Experience collaborating with Sales and Product teams to create content that supports commercial objectives.

  • Confidence engaging with customers and senior stakeholders, including finance leaders.

  • A proactive, organised approach and the ability to manage multiple projects simultaneously.

Bonus points if you have experience with:

  • Canva, Figma, PowerPoint or video editing tools such as CapCut.

  • HubSpot, Optimizely, Notion, Jira or Confluence.

  • AI tools that help streamline content creation and production.

Why Join Eftsure?

This is an opportunity to make a real impact in a fast-growing global technology business.

You'll have the ownership to shape how we tell our customers' stories, the creative freedom to bring ideas to life and the opportunity to work across multiple teams on initiatives that directly contribute to business growth.

If you're someone who loves storytelling, thrives in a collaborative environment and wants to see your work make a measurable difference, we'd love to hear from you.

Ready to help us tell the Eftsure story? Apply now!

Skills Required

  • 3-5 years of experience in product marketing, content marketing, B2B marketing, or sales enablement, ideally in a high-growth SaaS environment
  • Exceptional writing, editing, and storytelling skills
  • Experience interviewing customers and developing case studies, testimonials, or customer advocacy content
  • Ability to produce polished visual assets, presentations, and short-form video content
  • Experience collaborating with Sales and Product teams on commercially focused content
  • Confidence engaging with customers and senior stakeholders, including finance leaders
  • Proactive, organized approach and ability to manage multiple projects simultaneously
  • Experience with Canva, Figma, PowerPoint, or video editing tools such as CapCut
  • Experience with HubSpot, Optimizely, Notion, Jira, or Confluence
  • Experience using AI tools to streamline content creation and production
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The Company
HQ: North Sydney
304 Employees
Year Founded: 2014

What We Do

Eftsure is a fintech and software company providing end-to-end B2B payment protection. Its platform helps businesses onboard, verify, and securely manage vendor information while keeping data current and accurate. Eftsure’s solutions validate business payment data, protect payments, and combat financial fraud. The company serves a growing international market, including Europe, and aims to prevent payment fraud across business transactions.

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