Product Marketing, Communications and Training Manager

As Marketing, Communications and Training Manager, you will have an exciting opportunity to support key growth initiatives within Wealth Management Solutions at Ameriprise Financial. You will develop unique marketing, communications and/or training strategies, write compelling content and work with an Instructional Design team to build engaging deliverables. You will measure success by tracking progress against overall business objectives via leading indicators (email click-through rates, content downloads, learner reaction, change in behavior, etc.) and lagging indicators (sales and net flows). Please note this is a writing-intensive content creation role; it is not a training facilitation role. This position reports to the Sr. Manager, Product Marketing, Communications and Training.

Key Responsibilities

• Serve as an expert in product and strategy positioning to increase awareness, build financial advisor knowledge, and drive growth of Wealth Management Solutions.
• Develop integrated strategy plans for marketing, communications and training programs.
• Create marketing, communications and training materials including marketing collateral, sales literature, articles, emails, social media posts, story boards, scripts, user/facilitator guides, FAQ, etc. to support products initiatives and drive growth of Wealth Management Solutions. 
• Identify appropriate marketing and communications vehicles or training method (e-learning, instructor-led, or blended approaches) to achieve desired organizational impact.  
• Work with and lead large cross-functional teams across the organization to ensure alignment and integration.
• Evaluate outcomes based on established business, marketing, communications, and training objectives.
• Act as primary liaison with internal partners – legal, compliance, instructional designers, product development, sales strategy, etc.
• Drive measurable program results.  Track marketing and communications engagement and training program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.

Required Qualifications

• 5+ years’ experience in investments or non-financial product Marketing, Communications and Training
• Bachelor’s Degree or equivalent in a related field
• Active Series 7 or ability to obtain within 120 days
• Strong, demonstrated writing skills
• Exceptional marketing, communications, training, project management, and organizational skills
• Proven ability to prioritize, coupled with strong attention to detail in a fast-paced environment
• Ability to work across teams to motivate and collaboratively influence others
• Self-starter with ability to work independently
• Experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel) and knowledge of training software (e.g., Vyond, Rise, Storyline, etc.).

Preferred Qualifications

• Strong knowledge of investments and/or financial products and services (i.e., investment advisory/managed accounts, retirement plans)

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $85,700 - $115,700 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full time

Exempt

Marketing/Product Management

FPPS Wealth Management Solutions