Product Marketing Associate

Posted 3 Days Ago
Be an Early Applicant
San Francisco, CA, USA
Hybrid
97K-125K Annually
Mid level
Fintech • Information Technology • Internet of Things • Software
We make software to build trust between businesses.
The Role
Support product marketing across the GTM lifecycle: positioning, launch execution, sales enablement, competitive intelligence, and customer research. Coordinate with product, sales, and marketing to create messaging, launch materials, and market distribution for business identity products.
Summary Generated by Built In
About Middesk:

Middesk makes it easier for businesses to work together. Since 2018, we’ve been transforming business identity verification, replacing slow, manual processes with seamless access to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, onboard customers faster, and reduce risk at every stage of the customer lifecycle.

Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List.

About the Role:

We're looking for a Product Marketing Associate to support and execute product marketing initiatives across the full GTM lifecycle. This is a great role for someone who's ready to own real work, not just assist on it, and grow their craft in a fast-moving environment.

You'll contribute to positioning, launch execution, sales enablement, and competitive intelligence, working closely with product, sales, and marketing teammates. You're comfortable taking a clear brief and running with it, you ask good questions when direction is ambiguous, and you care about doing the work well.

This role is a fit for someone building toward a broader PMM scope where you'll have real ownership from day one, and room to grow into more strategic territory as you develop.

We follow a hybrid work model, and for this role, there is an expectation of 2 days per week in our SF office. Candidates should be based within a commutable distance, as we believe in the value of in-person collaboration and building strong team connections while also supporting flexibility where possible.

What You'll Do:
  • Positioning and messaging for our business identity products across key segments including fintechs, lenders, enterprise financial services, and marketplaces

  • Go-to-market execution for new product and feature launches, from coordinating across teams to hitting milestones from beta through release

  • Sales enablement materials including pitch decks, one-pagers, and competitive battle cards that help the sales team move deals forward

  • Competitive intelligence tracking to keep our frameworks current and our team equipped to win

  • Customer research in partnership with senior teammates – interviews, feedback synthesis, and usage data – that sharpens our messaging and informs GTM decisions

  • Distribution of product stories and Middesk's point of view in market, in coordination with the broader marketing team

What We're Looking For:
  • 3+ years in product marketing, content marketing, or a related B2B marketing role

  • Hands-on experience with AI-enabled marketing workflows, and genuine curiosity about how AI is changing the way buyers discover and evaluate products

  • Familiarity with GTM launch execution, sales enablement, or competitive positioning

  • Strong written communication skills and an instinct for translating complex products into clear, audience-ready messaging

  • High ownership mentality – you follow through, communicate proactively, and care about the outcome, not just the task

  • Comfortable operating with some ambiguity and motivated by building rather than inheriting

  • Collaborative by default, with a track record of working well across sales, product, and marketing teams

Nice-To-Have:
  • Experience at a high-growth fintech or B2B SaaS company

  • Exposure to compliance, identity, or financial services use cases

Skills Required

  • 3+ years in product marketing, content marketing, or a related B2B marketing role
  • Hands-on experience with AI-enabled marketing workflows
  • Familiarity with GTM launch execution, sales enablement, or competitive positioning
  • Strong written communication skills and ability to translate complex products into clear messaging
  • High ownership mentality and ability to follow through and communicate proactively
  • Comfortable operating with ambiguity and motivated by building rather than inheriting
  • Collaborative track record working across sales, product, and marketing teams
  • Based within commutable distance to SF or NYC with expectation of 2 days/week in office
  • Experience at a high-growth fintech or B2B SaaS company
  • Exposure to compliance, identity, or financial services use cases

Middesk Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Middesk and has not been reviewed or approved by Middesk.

  • Fair & Transparent Compensation Pay is considered competitive, with salaries often described as above industry averages across roles. Compensation packages are positioned as well-regarded within the company’s market segment.
  • Strong & Reliable Incentives Incentive plans are viewed as attractive, especially for sales roles with clear on‑target earnings and upside for strong performers. Plan design is characterized as competitive relative to peers, reinforcing positive sentiment toward variable pay.
  • Healthcare Strength Health coverage is described as robust, with the employer covering most premiums for medical, dental, and vision. Additional wellness resources and memberships complement the core coverage and access.

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The Company
New York, New York
130 Employees
Year Founded: 2019

What We Do

Middesk makes it easier for businesses to work together. Since 2018, we’ve been transforming business identity verification, replacing slow, manual processes with seamless access to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, onboard customers faster, and reduce risk at every stage of the customer lifecycle. Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List and cited as an industry leader in business verification by digital identity strategy firm, Liminal.

Why Work With Us

We value curiosity, empathy, and diverse perspectives. We're excited about the scope of the problems we're working to solve. We look at situations based on first principles and prefer learning by doing. We have diverse backgrounds and skills, but we're passionate about our craft, hobbies, and the relationships we build.

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