Product Marketing Associate

Job Description:

Product Marketing Associate

Job Summary:

As a Product Marketing Specialist II at Array Technologies, you will play a pivotal role in driving the success of our global products and manufacturing operations in the renewable energies industry, with a primary focus on solar trackers. This position requires a self-starter and strategic thinker with a deep understanding of the renewable energy market, exceptional product marketing expertise and project management skills, and the ability to work and collaborate cross-functionally with internal and external stakeholders to achieve business objectives and help differentiate our technology in a competitive and rapidly evolving global market.

Key Job Responsibilities:

Strategic Acumen:

• Stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth.

Product Positioning and Messaging:

• Develop and refine positioning and messaging that clearly articulates the value of our solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders.

• Translate complex technical features into compelling customer-facing narratives.

• Collaborate with the product development team to ensure that marketing strategies align with product features, benefits, and overall market needs.

Market Research and Analysis:

• Conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights.

• Utilize market intelligence to inform product marketing strategies and recommend adjustments to the product roadmap.

Go-to-Market (GTM) Strategies:

• Execute effective go-to-market plans for new product launches, ensuring successful market entry and customer adoption.

• Collaborate with sales, channel partners, and other cross-functional teams to drive successful product launches and ongoing market penetration.

• Produce marketing collateral, including sales presentations, product guides, case studies, and white papers. 

• Plan and execute product launch campaigns, including coordinating cross-functional teams and managing timelines.

• In collaboration with the marketing team, utilize various marketing channels, including digital marketing, social media, email campaigns, webinars, and events, to reach target audiences.

Content Strategy:

• Drive thought leadership and content creation including technical blogs, webinars, and trade show collateral.

• Work closely with the marketing communications team to align messaging across digital, events, and channel marketing efforts.

Collaboration and Cross-Functional Leadership:

• Foster strong collaborative relationships with product development, sales, operations, and other relevant departments to achieve seamless execution of product marketing initiatives.

• Provide guidance and support to the sales team, enabling them to effectively communicate product value propositions to customers.

• Collaborate with cross-functional teams to ensure a seamless transition and alignment with the company's overall marketing objectives.

Performance Metrics and Reporting:

• Establish key performance indicators (KPIs) to measure the success of product marketing efforts.

• Regularly report on the performance of product marketing initiatives to senior leadership, identifying areas for improvement and optimization.

Customer-Centric Approach:

• Embody a customer-centric mindset within the product marketing function, ensuring that all initiatives prioritize and address customer needs and pain points.

• Implement customer journey mapping to enhance the overall customer experience with the company's solar products.

Continuous Feedback Loops:

• Seek continuous feedback loops between marketing, sales, product development, and customer support.

• Use feedback loops to identify areas for improvement and to iterate on marketing strategies in real-time.

Qualifications:

• Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred).

• Proven success in executing global product marketing strategies.

• Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices.

• Exceptional communication, storytelling, and content creation skills.

• Excellent leadership and communication skills with the ability to influence and inspire cross-functional teams.

• Comfortable working with highly technical teams and distilling technical complexity for commercial audiences.

• Ability to manage multiple projects in a fast-paced, cross-functional environment.

• Proficiency in tools like Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms.

• Bachelor's degree in marketing, business, engineering, or a related field.

Preferred Qualifications:

• Prior solar industry experience a plus but not necessary

At Array Tech, Inc., we strive to lead with our culture, and believe that our people are a key enabler of our future state. Our total rewards philosophy supports Array’s ability to attract, develop, and retain our employees. We offer competitive compensation, benefits and wellness programs that align with the local markets where we do business. 

Array Tech, Inc. offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.