At American Express, our Product team is at the core of delivering innovative, customer-centric solutions that drive engagement, loyalty, and long-term growth.
As a Product Marketing Associate, you will play a critical role as the central analytical, execution, and coordination engine for the Product Management team in Thailand.
This role supports Product Managers in delivering end-to-end product initiatives across the card portfolio — spanning campaign execution, performance tracking, data analysis and insights, stakeholder communication, and operational management. You will turn data into actionable insights that help drive product decisions, while ensuring seamless execution across campaigns, benefits, and operations. You will work closely with cross-functional partners including Marketing, Acquisition, Finance, Risk and external vendors to ensure delivery with strong governance and discipline.
This is a high-impact role that bridges insights, strategy, and execution — ensuring that product initiatives are delivered effectively, on time, and with strong attention to detail.
- End-to-End Product Execution & Performance Management Support delivery of product initiatives from concept through launch and post-launch tracking, including monitoring campaign and benefit performance against KPIs and ensuring alignment with timelines and business objectives.
- Data Analysis & Insights Generation Serve as the analytical support of the Product team — track, analyze, and report on product benefits, campaign, and portfolio performance. Build and maintain performance trackers, and reporting tools; identify trends, gaps, and opportunities; and translate data into clear, actionable insights that inform product decisions and strategic direction.
- Campaign, Benefit & Partnership Implementation Coordinate execution of product campaigns, card benefits, and partner initiatives, working with internal teams and external partners to ensure smooth rollout.
- Communication & Stakeholder Coordination Act as the central coordination point across Product, Partnership, Branding, Frontline teams and external partners; manage communication flows and support development of campaign and product-related materials.
- Product Operations, Fulfilment & Issue Resolution Oversee operational processes including fulfilment and benefit administration; use data to identify recurring issues, investigate root causes, and support structured resolution of customer or operational issues in a timely manner.
- Governance, Control & Process Discipline Ensure all initiatives comply with Amex governance, risk, and control requirements; maintain proper documentation and support audit and control processes with accurate data and reporting trails.
- Minimum 5 years of experience in product management, business analytics, marketing, operations, or project coordination roles
- Bachelor's degree in Business Administration, Economics, Marketing, Finance, or a related field
- Highly organized with strong project management and coordination skills, with the ability to manage multiple priorities simultaneously
- Strong analytical and quantitative skills, with proven experience in data tracking, performance reporting, trend analysis, and translating complex data into actionable business insights.
- Proven ability to work cross-functionally and manage stakeholder communication across different teams
- Excellent communication skills in both Thai and English (written and verbal).
- High attention to detail with strong execution discipline, problem-solving mindset, and an insights-driven approach to decision-making
- Proficiency in Microsoft Office tools (Excel, PowerPoint) and data/reporting tools
- Demonstrated can-do attitude with a proactive, hands-on approach, and the ability to take ownership and adapt in a fast-paced environment
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Skills Required
- Minimum 5 years of experience in product management, business analytics, marketing, operations, or project coordination roles
- Bachelor's degree in Business Administration, Economics, Marketing, Finance, or a related field
- Highly organized with strong project management and coordination skills
- Strong analytical and quantitative skills with experience in data tracking, performance reporting, and trend analysis
- Proven ability to work cross-functionally and manage stakeholder communication
- Excellent communication skills in both Thai and English (written and verbal)
- High attention to detail with strong execution discipline and problem-solving mindset
- Proficiency in Microsoft Office tools (Excel, PowerPoint) and data/reporting tools
- Demonstrated proactive, hands-on, can-do attitude and ability to take ownership
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
