Product Marketer
San Francisco, CA
About Broccoli AI
Broccoli AI builds AI voice agents that act like real employees—answering phones 24/7, booking jobs in ServiceTitan, following up on missed calls and estimates, and handling emergencies in real time.
In just 12 months, we’ve grown to 200+ contractors with 40% MoM growth, and we’re just getting started. Backed by top-tier VCs, we’re building the AI-native operating system for the $600B home services industry.
Why Join Us?
Build from 0→1: You’ll own growth marketing strategy and execution across all channels, starting from first principles.
Real Customers, Real Revenue: Everything you do will directly impact bottom-line metrics.
Work Directly with Founders: Move fast, iterate quickly, and make real decisions with the people building the product.
Create a Category: Help define how AI employees are bought, understood, and adopted by traditional service businesses.
What You’ll Do
Growth & Demand Gen
Own and optimize the top-to-bottom funnel—from first impression to qualified lead to closed customer.
Launch and manage paid campaigns (Meta, Google, LinkedIn, YouTube, etc.), including creative development and audience testing.
Build, test, and optimize landing pages, email flows, and CTAs for conversion.
Set up tracking infrastructure (GA4, Segment, HubSpot, etc.) and own performance reporting and attribution models.
Product & Content Marketing
Own positioning, messaging, and competitive insights for key features and use cases.
Partner with Product and Sales to plan feature launches, write enablement materials, and train GTM teams.
Craft high-converting product marketing collateral, including one-pagers, case studies, and demos.
Social, Community, and Brand
Run our social channels (LinkedIn, X/Twitter, Instagram) to grow audience and drive engagement.
Work with contractors or agencies (if needed) to produce UGC-style and brand content.
Experiment with organic channels (SEO, community, influencer, referral loops) to find scalable acquisition. Data, Tooling & Automation
Set up lead scoring, email automation, and CRM integrations (e.g., HubSpot, Salesforce).
Define KPIs and report on funnel metrics weekly and monthly.
Use tools like Clearbit, Apollo, Zapier, and Webflow to automate outreach, enrichment, and onboarding.
What We’re Looking For
5+ years in product marketing, growth marketing, or full-stack marketing at a high-growth B2B or SaaS startup.
Deep knowledge of performance marketing, attribution, and funnel optimization.
Ability to write clearly and persuasively for multiple audiences (owners, technicians, decision-makers).
Comfortable working with low design support—you can mock things up in Figma, Notion, or Webflow when needed.
Strong understanding of marketing analytics tools (GA4, Looker Studio, HubSpot, etc.).
Bonus: Experience marketing AI, SaaS, or vertical software products.
Bonus: Familiarity with sales-led and product-led growth motions.
Top Skills
What We Do
Broccoli AI is building the future of customer service for the trades. Our AI voice agents help plumbing, HVAC, and electrical businesses deliver fast, reliable, and empathetic support around the clock. Our mission is simple: to democratize great customer service so every contractor, no matter their size, can give customers the experience they deserve.
