Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Director of Product Marketing (7 Month-FTC)
Location: London, England, United Kingdom (2-3 days from our London offices)
About the role:
We are seeking a Director of Product Marketing to join our strategic partnership with a prominent international B2B events organisation, supporting their North American division. As a vital member of a 12-person team, you will contribute significantly to achieving key performance indicators, focusing on optimising attendee revenue for two event portfolios in the region.
In this role, you will lead the development and execution of product marketing strategies specifically focused on driving paid attendee growth across a focused portfolio of events. You will be responsible for crafting compelling value propositions that convert prospects into paid attendees, optimising the attendee journey, and collaborating with the marketing team to develop marketing strategies that maximise revenue from our event offerings. Working at the intersection of the commercial team and marketing, you'll leverage audience insights to refine our event propositions and drive sustainable growth in paid attendance and revenue.
Our client is a leader in their industry, known for their ambition and innovation. They seek a collaborative partner to help them achieve their strategic goals, and this position is central to fulfilling those objectives.
What you will be doing- Develop and manages the commercial strategy and delivery with reference to specific events, propositions and products.
- This role involves understanding customer needs, market trends, and competitive landscapes to create compelling propositions and B2B offerings that drive business growth and revenue uplift.
- Setting Strategic Direction: Develop comprehensive product marketing strategies specifically for paid attendee propositions across a specific portfolio of events. Lead the evolution of our event proposition to meet changing market demands and attendee expectations
- Research and Analysis: Conducting or sourcing market research and sizing, analysing customer needs, and evaluating competitor offerings to identify opportunities and define segmentation/target audiences.
- Proposition Development: Collaborating, creating and refining compelling value propositions (ticket pricing, add-ons), including product features, pricing, and marketing strategies.
- Optimise Attendee Journeys: Partner with the CRO lead to optimize the full attendee journey, implement segment-specific marketing approaches, and develop strategies that increase conversion rates and maximize lifetime value through repeat attendance.
- Go to Market: Lead the development and execution of integrated marketing campaigns. Collaborate with content and channel owners to optimise campaigns.
- Business Case Development: Developing robust business cases, including financial analysis, to justify investment in new or enhanced propositions, and impact on commercial projections.
- Cross-Functional Collaboration: Working with various teams at OLIVER and the client (e.g., marketing, sales, product development, technology, legal, compliance) to ensure seamless proposition development and launch.
- Programme Management: Participating in project teams to deliver propositions on time and within budget, often acting as the business lead.
- Performance Management: Working alongside Data Strategists to assess the success of propositions and identify areas for improvement. Establish KPIs and conduct performance reviews.
- Stakeholder Management: Communicating effectively with stakeholders at all levels to gain buy-in and support for propositions. Including. Effective briefings and pitching of ideas.
- You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
- Strategic Thinking: Ability to develop and articulate a clear vision for propositions and align them with overall business objectives.
- Commercial Acumen: Understanding of business objectives, financial analysis, and the ability to identify opportunities for revenue growth.
- Analytical Skills: Strong analytical and problem-solving skills to assess market data, interpret trends, and make data-driven decisions.
- Communication Skills: Excellent written and verbal communication skills to effectively convey complex information to diverse audiences.
- Project Management: Proven ability to manage projects from concept to completion, including planning, execution, and monitoring.
- Customer Focus: A deep understanding of customer needs and the ability to champion their perspective throughout the proposition lifecycle.
- Stakeholder Management: Ability to build and maintain strong relationships with stakeholders across different teams and levels.
- Strong critical-thinking and problem-solving skills
- Understanding of tracking customer journeys across channel inc. journey analytics, tagging and implementation, platforms such as GA & Adobe
- Desire to continually learn and push the boundaries
- An active interest in behavioural science approaches and techniques – and how this can be delivered through data
- Confidence and comfortable working in a fast-paced, changing environment
- Collaborative team player, open minded
- Ability to work with and influence stakeholders at all levels
- You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
Req ID: 14519
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
