Product Marketer

Position Summary:
We are seeking a creative and results-driven Product Marketer to lead the development, positioning, and promotion of our home fragrance category. This role will play a pivotal part in driving brand growth, enhancing product awareness, and ensuring alignment with consumer trends. You will work closely with cross-functional teams, including product development, sales, design, and marketing, to deliver compelling strategies that resonate with our target audience.

Key Responsibilities:

1. Market Research & Consumer Insights:

• Conduct in-depth market analysis to identify trends, consumer needs, and competitive positioning in the home fragrance industry.
• Gather and interpret customer feedback to influence product development and marketing strategies.
• Monitor industry trends, seasonal preferences, and innovations in fragrance delivery systems.

1. Product Development & Positioning:

• Collaborate with product teams to define new product concepts, fragrance profiles, and packaging designs.
• Develop unique value propositions and product messaging to differentiate offerings in the marketplace.
• Manage the product lifecycle, from ideation to launch and post-launch evaluation.

1. Marketing Strategy & Execution:

• Design and execute go-to-market strategies, including campaigns for new product launches and seasonal promotions.
• Create compelling product content for digital, print, and in-store marketing channels.
• Work with creative teams to develop marketing materials such as advertisements, social media content, and packaging designs.

1. Collaboration & Cross-Functional Alignment:

• Partner with sales teams to create sales tools, presentations, and training materials to support retail and e-commerce channels.
• Coordinate with supply chain teams to ensure timely production and inventory alignment with marketing plans.
• Maintain alignment with overall brand objectives and ensure consistency across all touchpoints.

1. Performance Measurement:

• Track and analyze the performance of marketing campaigns, providing regular reporting and actionable insights.
• Identify key performance indicators (KPIs) such as product sales, category growth, and customer engagement.
• Use data to refine marketing approaches and improve future campaigns.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 3–5 years of experience in product marketing, preferably in consumer goods or home fragrance.
• Skills:

• Strong understanding of branding, product positioning, and market segmentation.
• Excellent communication, storytelling, and presentation skills.
• Creative thinker with the ability to translate trends into actionable strategies.
• Proficiency in analytics tools (e.g., Google Analytics) and familiarity with digital marketing platforms.

• Personal Attributes: Passion for fragrance, creativity, and attention to detail.

Why Join Us?

• Work in a dynamic and fast-growing home fragrance category.
• Be part of a collaborative team that values creativity, innovation, and consumer-centric approaches.
• Opportunity to influence a key category and make a tangible impact on brand success.