SurveySparrow Jobs

Product Marketer

SurveySparrow

Product Marketer

Posted 2 Days Ago

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Chennai, Tamil Nadu, IND

In-Office

Entry level

Software

The Role

Supports product marketing through sales enablement, video and content creation, market research, partner campaigns, website management, social media, and user education. The role develops product guides, presentations, videos, marketing materials, personas, website improvements, and educational resources while collaborating with sales, marketing, design, development, strategic partners, and customer success teams.

Summary Generated by Built In

Role - Product Marketer

Job location - Chennai (Work from office)

Experience - 0 - 1 years

Roles & Responsibilities:

1. Sales Enablement:

- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.

2. Video Marketing:

-Develop and write storyboards and scripts for video content.

-Transform product modules into engaging videos and guides with technical expertise.

-Create innovative short and long-form video content to keep the audience engaged.

-Utilize creativity and strategic thinking to produce compelling video narratives.

-Collaborate with the marketing team to align video content with overall marketing strategies.

-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.

-Familiarity with basic videography and editing knowledge earns brownie points.

-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus

3. Market Research:

- Conduct market research to identify customer needs, market trends, and competitive landscape.

- Analyze data and insights to develop customer personas and segmentations.

- Assist in the development of marketing strategies based on market research findings.

4. Partner Marketing:

- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.

- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.

- Track and report on partner marketing activities to assess effectiveness and ROI.

5. Website Management:

- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.

- Work with the design and development teams to implement website enhancements and drive continuous improvement.

- Monitor website analytics to identify areas for improvement and make data-driven recommendations.

6. Social Media and Content Creation:

- Draft engaging social media posts across various platforms to promote products and engage with customers.

- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.

- Collaborate with the creative team to create visually appealing and impactful content.

7. User Education:

-Assist in the development of user education materials, including product documentation, tutorials, and video guides.

-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials

Skills Required

0–1 years of experience
Basic videography and video editing knowledge
On-camera presentation or radio jockey experience

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The Company

Cochin, Kerala

409 Employees

Year Founded: 2017

What We Do

SurveySparrow is an experience management platform that allows you to collect, analyze, and act on customer feedback in real-time. So whether you’re looking to improve customer satisfaction, increase loyalty, or drive revenue growth, SurveySparrow has everything you need to create a world-class customer experience. Our key features include: - Super easy-to-use platform. - Chat-like Surveys enabling highly engaging conversational surveys. - Classic Surveys asking one question at a time. - Offline surveys that let you collect feedback even from the remotest of places, internet-free. - NPS surveys to measure customer sentiments and workflow with a single question. - Wide range of question templates to choose from. - Click-free dashboard and highly advanced report filters for generating insightful reports. - Efficient user management to optimize your workflow. - Optional open-ended follow-up question for NPS surveys to close the feedback loop. - Survey Automation with recurring mode to gauge customer or employee pulse at regular intervals. - Survey Sharing across multiple channels to quickly get responses. - 1500+ integrations to avoid the hassle of using multiple tools. - Custom CSS to add your own personal touch to every survey. - White labeling to customize every element of your survey. - Sub accounts to manage surveys independently under just one parent account. - Single Sign On (SSO) which enables users to log in to SurveySparrow products and Community with just one set of login credentials