Position Summary
Are you a passionate marketer with a knack for driving product success in a dynamic and competitive market? Samsung Philippines is seeking a Product Marketing Manager to lead the growth of our Home Appliances (Refrigerator and Kitchen Appliances) portfolio. In this role, you will shape go-to-market strategies, manage product launches, and drive market share and profitability in the Philippines. If you thrive in a fast-paced environment, have a deep understanding of consumer behavior, and are passionate about technology and innovation, this is the perfect opportunity for you!Role and Responsibilities
Roles and responsibilities include, but is not limited to:
1. Product & Portfolio Management
Develop and execute strategic marketing plans to drive growth, market share, and profitability.
Manage the full product lifecycle, including launches, pricing, portfolio optimization, and end-of-life strategies.
Monitor market performance and recommend initiatives to achieve business targets.
Align local strategies with regional and global HQ direction.
2. Go-to-Market (GTM) Planning
Lead end-to-end GTM execution in collaboration with Sales, Corporate Marketing, Retail, and partners.
Develop compelling value propositions and messaging tailored to Filipino consumers.
Oversee product launches, integrated campaigns, brand activations, and promotions.
Ensure timely development of marketing collaterals, training materials, and sales tools.
3. Market Insights & Consumer Understanding
Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
Partner with research agencies to monitor brand health and customer satisfaction.
Translate insights into actionable strategies for product positioning and communication.
4. Pricing & Profitability Management
Recommend retail pricing and promotional strategies based on market dynamics.
Monitor channel margins and promotional effectiveness to maximize profitability.
Support demand forecasting and inventory planning through market intelligence.
5. Cross-Functional & Regional Collaboration
Work with HQ/RHQ and regional teams to ensure local market relevance.
Collaborate with Sales, Finance, Supply Chain, Retail, and Operations for seamless execution.
Build strong partnerships to optimize product availability and business performance.
6. Ad Hoc & Special Projects
Lead strategic initiatives contributing to Home Appliances business growth.
Drive innovation projects, local initiatives, and process improvement programs.
Manage project timelines, budgets, and reporting requirements.
Skills and Qualifications
To be successful in this role, you must have:
Bachelor’s degree in Marketing, Business Administration, Management, or related field (MBA is a plus).
Minimum 8 years of experience in product marketing or brand management (consumer electronics, automotive, or FMCG preferred).
Strong analytical, strategic thinking, and project management skills.
Excellent communication and presentation skills; ability to influence cross-functional teams.
Proven track record in product launches and campaigns driving sales growth.
Advanced Excel and PowerPoint skills for engaging presentations.
Ability to manage stakeholders and derive insights from data.
Passion for technology, innovation, and the Samsung brand.
Willingness to work fully on-site at McKinley Hill, Taguig.
Join Samsung Philippines and be part of a global leader in innovation and technology! As a Product Marketing Manager, you will have the opportunity to shape the future of Home Appliances in the Philippines while working with a talented and passionate team. If you are ready to make an impact and drive growth in a dynamic market, we invite you to apply today!
Apply now and take the next step in your career with Samsung!
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Skills Required
- Bachelor's degree in Marketing, Business Administration, Management or related field
- Minimum 8 years of experience in product marketing or brand management
- Strong analytical and project management skills
- Excellent communication and presentation skills
- Proven track record in product launches and campaigns
- Advanced Excel and PowerPoint skills
- Ability to manage stakeholders and derive insights from data
- Passion for technology and innovation
Samsung Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.
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Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
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Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
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Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.
Samsung Electronics Insights
What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
