Audience Studio is Personetics' financial growth intelligence platform for bank marketing teams - enabling them to discover high-value behavioral audiences from transaction data and prove business impact with closed-loop financial attribution. The product is in the design partner stage - this PM will help shape it into a scalable, market-ready product.
The PM will own the full product lifecycle for Audience Studio: shaping strategy, driving the roadmap, working closely with design and engineering, and being the voice of the marketing buyer at banks. This is a 0-to-1 mindset role in a maturing product - we need someone who can build product identity from the ground up.
About the positionAudience Studio is Personetics' financial growth intelligence platform for bank marketing teams - enabling them to discover high-value behavioral audiences from transaction data and prove business impact with closed-loop financial attribution.
The product is in the design partner stage - this PM will help shape it into a scalable, market-ready product.
The PM will own the full product lifecycle for Audience Studio: shaping strategy, driving the roadmap, working closely with design and engineering, and being the voice of the marketing buyer at banks. This is a 0-to-1 mindset role in a maturing product - we need someone who can build product identity from the ground up.
Responsibilities- Own the Audience Studio product roadmap and prioritization
- Define and evolve product positioning - working closely with the product marketing and GTM team
- Lead discovery with bank marketing teams to validate audience, attribution, and campaign use cases
- Drive cross-functional delivery with engineering and design
- Track adoption and business outcomes (deposits, retention, primacy)
- Represent the product in design partner and customer conversations
- 6+ years of product management experience, with at least 2-3 years in a senior or lead PM role
- 3+ years of experience taking technical products from conception to launch (ideation to execution, end-to-end, 0-to-1)
- Experience leading a generative AI product from concept to product-market fit, including defining GTM strategies and managing early-stage partner relationships
- Strong inbound and outbound PM skills - able to own the full lifecycle from discovery and requirements through positioning, messaging, and launch
- Strong data intuition - comfortable working with behavioral data, audiences, and measurement
- Bachelor's degree or equivalent practical experience
Skills Required
- 6+ years of product management experience, with at least 2-3 years in a senior or lead PM role
- 3+ years of experience taking technical products from conception to launch
- Experience leading a generative AI product from concept to product-market fit
- Strong inbound and outbound PM skills
- Strong data intuition - comfortable working with behavioral data
- Bachelor's degree or equivalent practical experience
What We Do
Money Management & PFM for Banks & Financial Institutions. Personetics serves hundreds of banks and financial institutions across 30 global markets. See how your bank can harness the power of AI to engage customers and increase revenue with financial data-driven personalized customer engagement, PFM, and money management platform. Harnessing the power of AI, Personetics’ Self-Driving Finance™ solutions are used by the world’s largest financial institutions to transform digital banking into the center of the customer’s financial life – providing real-time personalized insight and advice, automating financial decisions, and simplifying day-to-day money management. Serving over 135 million bank customers worldwide, Personetics has the largest direct customer impact of any AI solution provider in banking today. Personetics now counts among its customers 6 of the top 12 banks in North America and Europe, as well as other leading banks throughout the world. Personetics is the global leader in financial-data-driven personalized banking and customer engagement for financial services and the company behind the industry’s first Self-Driving Finance™ platform. Led by a team of seasoned FinTech entrepreneurs with a proven track record, Personetics is a rapidly growing company with offices in New York, London, Paris, Singapore, Tokyo, Tel Aviv and Nazareth. The company has been named a Gartner Cool Vendor, a Top Ten FinTech Company by KPMG, and a Top Ten Company to Watch by American Banker
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