Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. The terms of our culture should not be set by gate-keeping legacy media or chaos-fueling social media, but by the people who make and participate in that culture. Substack’s model, based on direct subscriptions, has fueled an explosion of independent publishing. It empowers creators with economic autonomy, creative ownership, and a direct connection to their most engaged audiences.
The creator team at Substack is obsessed with helping creators become wildly financially successful. You’ll join as the Product Manager across the team, responsible for all product surface areas related to creator success and driving growth. You will talk to customers daily, work with engineers directly, design and execute the go-to-market motion with partners, and ensure what we’re building is moving the needle for our creators. We often write our own copy, run our own analyses, and conduct our own research. If this sounds more exciting than daunting, that’s a good sign.
Responsibilities
Form a deep understanding of the current state of play in our creator platform, and identify the biggest opportunities for development and growth
Build a compelling roadmap at the short term, medium term, and long term horizons
Help design and spec projects across the spectrum from experiment, to feature, to large-scale initiative
Work closely with the leadership team to ensure that your team’s product strategy and the overall company strategy are in lock-step at all times
Fully own the product marketing and go-to-market strategy for everything the team ships
Partner with your EM counterpart to inspire and lead a full-stack team of engineers, designers, and product analysts — creating clarity and accountability for them at every level
Requirements
4+ years of experience as a Product Manager
A deep understanding of Substack’s product, user base, and market position
Comfortable operating at every level of abstraction (from high level product/business strategy to “what should the CTA say” level details)
Deep experience with software design; you have demonstrated the ability to service user needs while balancing ease of use and flexibility
Independent ability to build charts and tools using current software development tools (you can vibe code some things)
Strong analytical skills, competence in SQL and experience with BI tools like Sisense, growth frameworks like cohort analysis and growth accounting should be second nature
Strong communication skills: Must be able to write a compelling strategy doc, internal or external blog post, and present to the company regularly
An ability to roll up your sleeves and do what needs to be done
Substack’s compensation package includes a market competitive salary, equity for all full time roles, and exceptional benefits. Our cash compensation salary range for this role is $180,000 - $235,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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Skills Required
- 4+ years of experience as a Product Manager
- A deep understanding of Substack's product, user base, and market position
- Demonstrated ability to service user needs with software design
- Ability to build charts and tools using current software development tools
- Strong analytical skills, competence in SQL and experience with BI tools
- Strong communication skills for strategy documentation and presentations
- Willingness to take initiative and perform various tasks
What We Do
Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions. More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack – we only make money when they do. “Substack makes it dead simple to start a newsletter and get paid for it.” – Judd Legum, author of Popular Information "Substack gives me a way to connect with my audience on my own terms.” – Lyz Lenz, author of God Land and Men Yell At Me Make something that matters Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission. We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you. We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight. Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products. We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.








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