[About the role]
We are looking for a highly driven and execution-focused Product professional to own and scale the Swag Store experience. This role sits at the intersection of Product Management, Operations, and AI-driven Analytics, where you will play a key role in driving growth, optimizing user journeys, and improving operational efficiency.
[Key Responsibilities]
Product Management (Execution-Focused)
Partner with the Product Lead to:
Define and prioritise features for Swag Store
Write clear PRDs and requirements, especially for ops, analytics, and tooling features
Drive data-backed decisions around:
Discovery, checkout, rewards, and wallet flows
Experimentation (cashback %, denominations, merchandising)
Ensure features are launch-ready with proper instrumentation and operational playbook.
Product Operations
Own day-to-day operations of Swag Store:
Catalog, pricing, denominations, offers, cashback rules
Campaign setup and monitoring via internal CMS/admin tools
Monitor live product health:
Conversion, GMV, issuance failures, payment issues, reward discrepancies
Act as the primary ops owner for identifying issues and driving resolution
AI-Driven Analytics & Insights
Own Swag Store dashboards and key metrics (funnels, GMV, AOV, reward cost)
Use AI/LLMs to:
Analyze funnels and performance trends
Generate insight summaries and experiment readouts
Detect anomalies and sudden metric changes
Turn insights into clear actions or experiments, not just reports
AI, LLMs & Automation
Actively use and configure LLMs for:
Analytics queries and summaries
Operational checks
Support issue triage and root-cause analysis
Build or manage AI-powered workflows / agents for:
Campaign validation
Offer or cashback misconfiguration detection
Daily or weekly product health summaries
Continuously identify manual workflows and replace them with AI-driven automation
Success Metrics
Improved conversion, GMV, and cashback efficiency
Faster issue detection and resolution
Reduced manual operational effort through automation
Higher experiment velocity and quality of product decisions
[Required Experience]
- 2-4+ years in Product Management, Product Ops, Analytics, or Marketplace roles.
- Strong hands-on experience with AI tools and LLMs (prompting, structured outputs, workflows)
- Experience using data to drive product and operations decisions
- Comfortable working with CMS tools, dashboards, and internal panels
Skills Required
- 2-4+ years in Product Management, Product Ops, Analytics, or Marketplace roles
- Strong hands-on experience with AI tools and LLMs (prompting, structured outputs, workflows)
- Experience using data to drive product and operations decisions
- Comfortable working with CMS tools, dashboards, and internal panels
What We Do
Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, and Flyway Games. Each studio strives to continuously take on new challenges and leverage innovative technologies with a goal to win over more fans by broadening KRAFTON’s platforms and services. KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. We take immense pride in our premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Garuda Saga, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country. By organizing India-centric events and delivering localized content, KRAFTON India has made substantial contributions to the growth of e-sports in India. With an active investment approach, KRAFTON India has strategically channeled over $150 million into the Indian market over between 2021 to 2023 and recently announced another 150$ million to the Indian start-up ecosystem for the next two years. These investments primarily target gaming, technology start-ups, and media and entertainment sectors. With an India-first approach, KRAFTON remains committed to fostering holistic growth of the gaming and startup ecosystem in the country and as a part of this objective, KRAFTON launched KRAFTON India Gaming Incubator in October 2023 (KIGI).
