The Evenflo Product Manager for our Car Seats Category plays a pivotal role in understanding our consumers and delivering new products that meet their needs and exceed business goals. Acting as a consumer advocate, this role balances new product development with portfolio management to drive category growth.
The Product Manager partners cross-functionally with Project Management, Design, Softgoods/Fashion, Engineering, Quality, Sales, Brand, Finance, Supply Chain, Demand Planning, and Digital Marketing. Success in this role requires a strong desire to win, strategic focus, and disciplined execution.
Accountable for delivering products that both grow in the category and achieve gross margin targets, this individual demonstrates strong analytical skills, leverages consumer insights, and communicates effectively across the organization. Travel is required.
Responsibilities
- Product Line Management: Lead development of new Car Seat products from concept to launch, ensuring projects are delivered on time, on cost, and to spec. Work closely with cross-functional partners through the NPD phase gate process; may own a defined sub-segment of the category portfolio.
- Consumer Insights: Serve as the voice of the consumer, bringing forward their needs, lifestyles, and usage behaviors. Collaborate with the Consumer Insights team to frame research objectives, shape discussion guides, and create relevant product stimuli.
- Market Analysis: Monitor category and channel trends, competitive activity, and product performance to inform strategy and guide new product development. Ensure Evenflo products succeed in both retail and digital channels.
- Marketing Communications: Support consumer-facing messaging through product naming, photography shot lists, packaging copy, e-commerce content, and instructional “how-to” videos that clearly communicate benefits and use.
Business Management: Monitor category sales trends (by subcategory and retailer) to identify underperforming areas and accelerate growth opportunities. Contribute to gross margin performance through new product innovation, cost improvement initiatives, and portfolio mix management.
Required Experience
- Bachelor’s Degree required; MBA preferred.
- Car Seat experience within the Juvenile Products Industry
- Minimum of 3–5 years of experience in product development, ideally within consumer-packaged goods (consumer durables strongly preferred).
Required Technical Competencies
- Excellent verbal and presentation skills, with experience presenting to management and retail partners.
- Strong writing skills, writing consumer-facing communications (packaging, digital copy, video scripting).
- Proficiency in project management and stage-gate product development processes.
- Demonstrated competency in product management principles:
- Consumer Insights
- Competitive & Market Analysis
- Product Line Planning
- Distribution & Promotional Strategy
- Digital Marketing & Commerce
- Strong financial acumen, including cost analysis, retail pricing, product P&L management, forecasting, and trend/data analysis.
- Flexibility to travel domestically and internationally.
Required Behavioral Competencies
- Innovation: Generates creative solutions and explores new ways to address challenges and opportunities.
- Initiating Action: Self-motivated, proactive, and results-driven; takes prompt, decisive action to achieve goals.
- Collaboration: Builds strong cross-functional and external relationships; acts as a true team player.
- Organization: Detail-oriented and adaptable; able to manage multiple priorities and perform effectively under pressure.
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Top Skills
What We Do
The Evenflo Story For nearly a century, Evenflo has been a worldwide leader in the development of innovative infant care and juvenile products: We trace our roots back to the 1920 founding of the Pyramid Rubber Company in Ravenna, Ohio. Initially, the company was a manufacturer of products related to baby feeding. In 1995, Evenflo Company, Inc. was created through the merger of Evenflo Juvenile Products and Evenflo Juvenile Furniture Company (formerly known as Questor Juvenile Furniture Company). From 1996 until 2014, Evenflo Company, Inc. was owned by several different private equity firms including Kohlberg Kravis Roberts & Co., Spalding, Gerry Baby Products Company (a division of Huffy Corporation), Harvest Partners, and Weston Presidio. In 2012, both our bottle feeding and breastfeeding product categories were sold to allow increased focus on larger juvenile products such as car seats, strollers, high chairs, play yards and activity products. Today Evenflo Company, Inc. is a wholly-owned subsidiary of Goodbaby International Holdings Limited. Goodbaby International is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car seats, cribs, bicycles and tricycles and other durable juvenile products. Headquartered in Miamisburg, Ohio, the Evenflo (and ExerSaucer) Brand continues to operate within the Americas region of Goodbaby International. We strive to not only build our Brands’ success, we also strive to advocate for all Brands in the Goodbaby International family. We are the gateway for their success in the US, just as they act as our catalyst for global expansion.
