Product Manager MS

Location: Remote (US-Based)
Reports to: Director, Product

Dynatron is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealership service departments. Our proprietary analytics, automation, and AI-powered workflows empower service leaders to increase profitability, elevate customer satisfaction, and operate with greater efficiency. With accelerating demand and a rapidly expanding product ecosystem, we’re scaling fast, and we’re just getting started.

We’re seeking a strategic, customer-focused Product Manager to own and evolve MarketSmart, Dynatron’s customer engagement and marketing platform. This role is responsible for defining product vision, leading discovery, and guiding execution to deliver scalable, high-impact solutions that help customers reach, engage, and convert their audiences more effectively.

As Product Manager, you’ll serve as the voice of the customer and the steward of MarketSmart’s long-term growth. You’ll partner closely with Engineering, Product Design, Product Owners, Sales, Marketing, and Support to ensure the platform delivers measurable outcomes, strong adoption, and an intuitive, modern user experience.

• Own and evolve the product vision, strategy, and roadmap for MarketSmart, aligning customer engagement needs with business objectives and platform strategy.
• Define clear priorities and success metrics to guide roadmap decisions across segmentation, targeting, messaging, and campaign execution capabilities.
• Balance near-term delivery with long-term product scalability, performance, and growth.

• Lead ongoing product discovery to deeply understand customer workflows, pain points, and success metrics related to customer engagement and marketing performance.
• Conduct structured research including customer interviews, surveys, usability testing, workflow analysis, and feedback synthesis.
• Validate assumptions and opportunities through qualitative and quantitative insights.

• Translate customer, market, and performance insights into clear product requirements, business cases, and prioritized initiatives.
• Partner closely with Product Owners to ensure strategy is translated into actionable backlogs and effective delivery plans.
• Provide clarity on problem definition, desired outcomes, and trade-offs to guide execution.

• Collaborate with Engineering and Product Design to define and deliver solutions that balance usability, scalability, performance, and long-term platform health.
• Evaluate build, buy, or partner options for new capabilities, weighing trade-offs across customer value, speed, and technical complexity.
• Ensure architectural decisions support future extensibility and evolving customer needs.

• Analyze product usage data, campaign performance metrics, and customer feedback to guide prioritization and iteration.
• Conduct market and competitive research to stay ahead of industry trends and evolving customer expectations.
  Use data to validate outcomes and continuously optimize product impact.

• Lead validation efforts including beta programs, usability testing, and post-launch feedback loops to ensure strong adoption and customer outcomes.
• Drive Go-To-Market readiness for new features and enhancements in partnership with Sales, Marketing, Support, and Training teams.
• Ensure launches are well-positioned, well-supported, and clearly communicated.

• Serve as the internal subject matter expert and product advocate for MarketSmart.
• Partner with Product Marketing on positioning, messaging, and enablement materials.
• Support Sales with product expertise, demos, and customer-facing content.
• Provide internal training and consistently advocate for customer outcomes in product decisions.

• 3-7+ years of Product Management or Product Marketing Management experience in a SaaS or technology-driven organization.
• Proven success owning product vision, roadmaps, and delivery across the full product lifecycle.
• Experience with B2C customer engagement platforms, MarTech, digital marketing, marketing automation, and campaign-driven products.

• Strong understanding of customer segmentation, targeting, messaging, execution, and performance measurement.
• Hands-on experience leading product discovery, validation, and prioritization efforts.
• Demonstrated success launching products and supporting Go-To-Market execution.
• Strong analytical and problem-solving skills with the ability to use data to inform decisions.

• Ability to influence cross-functional teams without formal authority, including Engineering, Design, Sales, Marketing, and Support.
• High customer empathy with experience conducting interviews, usability testing, and workflow analysis.
• Excellent communication skills and comfort operating in fast-paced, iterative environments with evolving requirements.

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field preferred.
• Pragmatic Institute Product Manager Certification preferred.

• Opportunity to own and scale a high-impact customer engagement platform within a rapidly growing SaaS organization.
• Strategic role with cross-functional influence across Product, Engineering, GTM, and Leadership teams.
• Values-driven culture focused on accountability, urgency, and delivering real outcomes.
• Remote-first environment offering flexibility, autonomy, and trust.

• Competitive base salary between $130,000 and $140,000
• Comprehensive health, vision, and dental insurance
• Employer-paid disability and life insurance
• 401(k) with competitive company match
• Flexible vacation policy and 11 paid holidays
• Remote-first culture

Ready to shape smarter customer engagement?
Join us to build and evolve MarketSmart, creating campaign-driven capabilities that help customers connect, measure impact, and grow with confidence.