Product Manager

Reposted 7 Days Ago
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London, Greater London, England
In-Office
Mid level
Fashion • Retail • Wearables
The Role
The Product Manager develops digital products, collaborates with teams for user stories, and enhances product performance through data analysis and A/B testing.
Summary Generated by Built In
Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.

The Product Manager is an experienced individual contributor who supports the development of digital products and omnichannel experience across Wolverine Worldwide’s brand portfolio. This role works closely with senior product leaders, UX designers, developers, and brand stakeholders to translate business needs into actionable product features. The Product Manager contributes to sprint planning, backlog management, and product delivery, using data to inform decisions and improve user experience.

  • Support the execution of product strategies by translating business requirements into clear user stories and sprint deliverables. 
  • Maintain and prioritize the product backlog in collaboration with cross-functional teams. 
  • Support the development and execution of 1–6-month product plans within your domain, translating broader strategic initiatives into actionable tasks. Focus on delivering near-term value and incremental improvements, ensuring alignment with the overall product vision set by senior leadership. 
  • Collaborate with UX partners to incorporate research findings into product features and enhancements. 
  • Participate in sprint planning, backlog grooming, and sprint reviews to ensure timely and quality delivery. 
  • Monitor product performance metrics and assist in identifying areas for improvement. 
  • Communicate progress, blockers, and updates to team members and stakeholders. 
  • Maintain backlog hygiene and ticketing standards; track bugs and budget burn-down. 
  • Support vendor coordination and ensure deliverables are met within scope and timeline. 
  • Contribute to A/B testing and data analysis to inform product decisions. 
  • Assist in training and onboarding within the product team. 
  • Performs duties consistent with the company’s AAP/EEO goals and policies. 
  • Performs other duties as required/assigned by manager. 
  • Experience as a Product Owner or Product Manager, preferably in eCommerce. 
  • Working knowledge of Agile software development practices.
  • Strong communication skills, both verbal and written. 
  • Ability to collaborate effectively across teams and build relationships with stakeholders. 
  • Data-driven mindset with experience using analytics and A/B testing to inform decisions. 
  • Strong organizational skills and attention to detail.
  • Bachelor’s degree or equivalent experience. 

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Top Skills

A/B Testing
Agile
Analytics
Digital Products
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The Company
HQ: Rockford, MI
3,466 Employees
Year Founded: 1883

What We Do

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.

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