Product Manager
Company:** Ferring Pharmaceuticals Pvt Ltd. India
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Job Summary
We are seeking a dynamic and results-oriented Product Manager to drive the strategic development and market success of our product portfolio. This role requires a blend of analytical thinking, strong communication, and a deep understanding of customer needs to deliver impactful marketing strategies.
Responsibilities
* Lead the development and execution of comprehensive brand marketing strategies, ensuring alignment with overall business objectives.
* Conduct thorough market research and market segmentation analysis to identify new opportunities and inform product positioning.
* Develop and implement multi-channel marketing campaigns, leveraging content marketing and various communication channels to reach target audiences effectively.
* Manage and optimize customer relationship management (CRM) initiatives to foster strong customer engagement and loyalty.
* Utilize marketing analytics to track campaign performance, identify key insights, and continuously optimize marketing efforts.
* Collaborate cross-functionally with internal teams, including sales, R&D, and regulatory affairs, to ensure successful product launches and ongoing market penetration.
* Plan and prioritize marketing activities and projects, ensuring efficient resource allocation and timely execution.
* Communicate effectively with internal and external stakeholders, presenting market insights, product strategies, and performance updates.
* Continuously adapt thinking and behaviour to evolving market dynamics and competitive landscapes.
* Proactively identify and solve complex problems related to product strategy, market challenges, and customer needs.
Qualifications
* Proven experience in product management, brand marketing, or a related field.
* Demonstrated expertise in market research, market segmentation, and marketing analytics.
* Strong understanding of multi-channel marketing and content marketing best practices.
* Experience with Customer Relationship Management (CRM) principles and systems.
* Exceptional communication and interpersonal skills, with the ability to communicate effectively across all levels of the organization.
* Excellent planning and prioritization abilities, with a track record of delivering results.
* Strong analytical and problem-solving skills, with the ability to adapt thinking and behaviour to new challenges.
* A collaborative mindset with the ability to work effectively in cross-functional teams.
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What We Do
Ferring Pharmaceuticals is a privately owned, research-driven, specialty biopharmaceutical group committed to building families and helping people live better lives. We are leaders in reproductive medicine and maternal health, and in areas of gastroenterology and urology. We are at the forefront of innovation in microbiome-based therapeutics and uro-oncology intravesical gene therapy. Ferring was founded in 1950 and employs more than 7,000 people worldwide. The company is headquartered in Saint-Prex, Switzerland, and has operating subsidiaries in more than 50 countries which markets its medicines in over 100 countries. Community guidelines available here: https://re.ferring.com/Ferring-LinkedIn-Community-Guidelines Social Media Privacy Notice available here: https://www.ferring.com/social-media-privacy-notice/
