Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
We are seeking a Product Manager to join our Platform team, focusing on building and scaling our integration capabilities with platform and channel partners. In this role, you will be instrumental in shaping our platform strategy, working closely with holding companies and brands to expand our reach, and driving the technical roadmap that enables seamless third-party integrations. Our Platform team is also responsible for all enterprise operational features and the means by which we process Creative Data.
Key Responsibilities
Drive the vision and strategy for Vidmob's platform ecosystem, collaborating with internal teams and external partners
Define, prioritize, and execute the platform roadmap, making strategic decisions about feature development based on business impact and technical feasibility
Serve as the technical liaison for our integration partners, creating specifications, use cases, and examples that help partners understand and leverage our platform capabilities
Work directly with holding companies, brands, and vendors to understand their advertising needs and translate them into technical requirements
Navigate the complex advertising ecosystem, including various channels, formats, and platforms to identify integration opportunities
Collaborate closely with engineering teams to ensure successful development and delivery of platform features
Analyze market trends, competitive landscape, and emerging technologies in the advertising space to inform platform strategy
Balance technical debt, feature development, and partnership needs to ensure long-term platform health
Define success metrics for the platform and partner integrations, measuring adoption and performance
Qualifications
5+ years of experience in Product Management, preferably in platform or integration roles
Strong technical background with the ability to understand complex systems and communicate technical concepts to non-technical stakeholders
Deep understanding of the digital advertising ecosystem, including different ad formats, platforms, channels, and their technical limitations
Experience working with marketing technology integrations and partner platforms
Demonstrated knowledge of advertising workflows, campaign management, and creative optimization processes
Excellent prioritization skills with the ability to make difficult trade-offs based on business impact
Strong communication and relationship-building abilities, comfortable working with both technical and business stakeholders
Data-driven approach to decision making and problem solving
Preferred
Computer Science degree or equivalent technical background
Experience at an adtech company or with advertising-related platforms
Understanding of creative production workflows and/or creative optimization
Experience building and scaling integration capabilities
Track record of successful partner integrations or ecosystem development
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Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at [email protected]
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What We Do
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
Why Work With Us
Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits. Learn more about Vidmob at www.Vidmob.com and Vidmob Gives at www.Vidmob.gives.
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