Product Manager

Important Information 

Location: Brazil
Job Mode: Full-time 
Work Mode: Work from home

Job Summary

We are seeking a dynamic, experienced and results-oriented product manager to support the growth of digital news. This role is pivotal in driving the strategic development, implementation, and optimization of advertising products that help maximize revenue while maintaining a user-friendly experience for our audience. As a product manager focused on ads technology, you will work cross-functionally with engineering, design, editorial, and business development teams to create, refine, and optimize our advertising solutions desktop and mobile web, and mobile App.

Responsibilities and Duties

• Develop and execute a strategic roadmap for digital advertising products across desktop, mobile web, and mobile apps;
  
• Identify market trends and opportunities to innovate advertising solutions that align with business goals;
  
• Balance revenue generation goals with maintaining a user-friendly experience for the audience;
  
• Drive strategies to maximize ad revenue through innovative product features and optimized delivery;
  
• Collaborate with sales and business development teams to create scalable, advertiser-friendly products;
  
• Monitor key performance metrics (e.g., CPM, CTR, fill rate) and take action to improve them.

 
Essential Skills

• Experience in creating, implementing, and optimizing advertising products;
  
• Familiarity with Ads Technology platforms and tools;
  
• Knowledge of digital advertising ecosystems, such as programmatic ads, direct sales, and ad-serving platforms (e.g., Google Ad Manager);
  
• Understanding of web and mobile app development processes;
  
• Ability to analyze data to identify trends and optimize ad revenue strategies;
  
• Knowledge of key performance indicators (KPIs) relevant to digital advertising (e.g., CPM, CPC, CTR, viewability rates);
  
• Experience with tools like Jira, Trello, or Asana for managing cross-functional projects;
  
• Ability to prioritize tasks effectively to meet deadlines across multiple projects.

 
Highly Desirable Skills

• Knowledge of HTML, CSS, and JavaScript for web-based ad technologies;
  
• Understanding of mobile app frameworks and their integration with ad tech (e.g., SDKs for iOS and Android);
  
• Data analytics skills using tools like Google Analytics or Adobe Analytics;
  
• Ability to work with APIs and understand their role in ad delivery.

About Encora

Encora is the preferred digital engineering and modernization partner of some of the world’s leading enterprises and digital native companies. With over 9,000 experts in 47+ offices and innovation labs worldwide, Encora’s technology practices include Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering.

At Encora, we hire professionals based solely on their skills and qualifications, and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.