Your team
The Search & Find Crew’s objective is to drive profitable growth across the Home Buying portfolio by identifying prospective customers and providing more reasons or guidance to help them choose CBA for their next home loan. In partnership with other home buying crews and stakeholders, our crew provide personalised experiences throughout the early stages of purchasing a home and securing a loan, pre-empting our customers’ needs and making the process intuitive, seamless and enjoyable.
Within the Search & Find Crew, squads are responsible for the identification and conversion of new home loan opportunities, marketing initiatives, offers, digital content, digital tools and 1 to 1 personalised conversations that’s empowered by advanced data and analytical capabilities. The Consider, Nurture and Convert squad focuses on empowering customers to make informed decisions about their home loan needs by providing personalised and timely support, leveraging data-driven insights to identify and engage with prospects at the right moment in their home buying journey.
We are currently looking to recruit a 12 month secondment / fixed term role.
Your impact and contribution
This position seeks to ensure the strategic positioning of CBA as market leader in Home Loan products is reached by proactively identifying a customer’s home loan needs and property goals while driving improved sales funnel conversion.
Home Loans is the largest product and contributes the most to the retail bank financial result within CBA. The ideal candidate will have a solid banking product background, preferably within home buying and have some prior strategy experience.
The successful candidate will work closely with their Product Owner and other cross-functional squad members by providing your home buying market and product knowledge to ensure the squad initiatives support the Home Buying domain’s priorities and deliver the growth outcome. This could include lead generation opportunities, customer engagement and supporting frontline with relevant initiatives. The candidate will be analytical minded and have proven experience in working with a wide range of stakeholders.
Your responsibilities
Product value proposition and market positioning
- Work alongside PO and marketing partners to plan and execute product campaigns within customer communications
- Promoting product knowledge and awareness among internal and external customers
- Establish CBA Home Buying market share growth within the target segment
Market Intelligence
- Using existing dashboards or insights to monitor and reporting on competitor activities regularly
- Comparing market share with key competitors and identifying our growth opportunities
Product feedback and improvement
- Work closely with channel teams to gather and analyse customer feedback on products
- Delivering Voice of customers insights to influence product and customer journey improvements
- Reducing product-related issues and customers complaints
Your skills and experience
- Proven experience in leveraging data insights to drive informed business decisions
- Demonstrable value derived from analysis, hypothesis generation and solution delivery
- Experience in product, ideally from the banking/finance industry
- Experience in Sales conversion and/or Marketing and/or Digital and/or Product essential
- Some prior experience in strategy consulting/strategic projects will be highly regarded
- Strong understanding of marketing and direct marketing mechanisms highly regarded
Your development
This position will support the successful candidate in gaining exposure and depth of experience across the Home Loan business, working with key stakeholders and driving high impact initiatives and opportunities will equip with you with an invaluable toolkit. Your manager will discuss your goals and development plan regularly to ensure you feel supported and that you are progressing your knowledge and skills.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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Advertising End Date: 09/10/2024
What We Do
Australia’s leading provider of financial services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services.
We are a business with more than 800,000 shareholders and over 52,000 employees. We offer a full range of financial services to help all Australians build and manage their finances.
