Product Manager

We are seeking a Product Manager to own the day-to-day strategy, development, delivery, and performance of our Business Identity Graph product and capabilities. The Business Graph connects and resolves businesses, locations, professionals, and related business attributes to create a comprehensive view of business identities and relationships.
The Product Manager will partner closely with Engineering, Data Science, Data Operations, Quality, Sales, Marketing, and Delivery teams to translate business and client needs into scalable product capabilities. The role will focus on improving business identity resolution, graph connectivity, data coverage and quality, source evaluation, and downstream usability of Business Graph data.
This individual will operate as an independent product owner within a defined scope, managing the product roadmap and backlog, defining requirements, monitoring product performance, and supporting the continued development and adoption of Business Graph capabilities.
The ideal candidate combines strong product management and analytical skills with experience or familiarity in B2B data, identity resolution, entity matching, marketing data, or other data-intensive products.

DUTIES AND RESPONSIBILITIES 

• Serve as the Directly Responsible Individual (DRI) for the Business Graph product or defined Business Graph capabilities. 

• Define and execute the Business Graph roadmap aligned with broader product, identity, and organizational strategy. 

• Own and manage the product backlog, including epics, user stories, requirements, acceptance criteria, and prioritization. 

• Translate client, stakeholder, and market needs into clear and actionable product requirements. 

• Partner with Engineering and Data Science teams to develop capabilities related to business identity resolution, entity matching, graph construction, linkage, scoring, and business hierarchies. 

• Drive improvements in Business Graph coverage, connectivity, accuracy, consistency, and data quality. 

• Support the evaluation of new and existing data sources and signals to determine their potential value to Business Graph coverage, connectivity, accuracy, and product differentiation. 

• Establish and manage product OKRs and KPIs, including measures related to coverage, match rates, data quality, graph connectivity, source contribution, adoption, availability, and operational performance. 

• Execute product development plans in partnership with Product Leadership, Engineering, Data Science, Quality, and other cross-functional teams. 

• Coordinate product validation and release readiness to ensure new capabilities meet defined business, functional, and quality requirements. 

• Partner with Sales, Marketing, Delivery, and client-facing teams to understand B2B identity use cases and support product positioning, launches, and adoption. 

• Support Business Graph use cases across identity resolution, data enrichment, analytics, audience development, activation, and measurement. 

• Build and maintain product business plans supporting adoption, revenue, operational performance, and cost-efficiency goals. 

• Monitor product performance and client feedback and identify opportunities for continuous product improvement. 

• Conduct research and analysis to support product enhancements, competitive differentiation, and emerging B2B identity and data opportunities. 

• Work with Privacy, Legal, Security, and Compliance teams to ensure appropriate requirements are incorporated throughout the product lifecycle. 

• Identify dependencies and risks across Business Graph and related data, identity, cloud, and delivery capabilities, escalating complex cross-product tradeoffs to senior product leadership as appropriate. 

 

 

QUALIFICATIONS 

 

Required 

• This position is not eligible for any sort of sponsorship
• Bachelor’s degree and 4+ years of product management or related experience. 

• Background in product development, data products, marketing data, identity, or related technical environments. 

• Practical knowledge of product management methodologies and best practices, including roadmap development, backlog management, requirements definition, and prioritization. 

• Experience partnering with Engineering, Data Science, Data Operations, or other technical teams. 

• Ability to translate business and client needs into clear product requirements and user stories. 

• Strong analytical and problem-solving skills with the ability to use data and product metrics to support product decisions. 

• Strong verbal, written, presentation, and stakeholder-management skills. 

• Ability to independently manage product priorities and delivery within a defined product scope. 

• Domain familiarity with marketing data, B2B data, data products, or other information-intensive product environments. 
• The position is not eligible for any sort of sponsorship 

 

Preferred 

• Experience or familiarity with B2B identity resolution, entity resolution, business identity graphs, entity matching, or graph-based data products. 

• Understanding B2B data concepts including businesses, locations, professionals, firmographics, business hierarchies, and relationships between entities. 

• Experience evaluating data sources for coverage, quality, uniqueness, and incremental product value. 

• Familiarity with identity resolution concepts such as deterministic and probabilistic matching, graph relationships, scoring, and data quality. 

• Advanced knowledge of Acxiom products, identity capabilities, data assets, or graph technologies. 

• Experience with cloud data platforms such as AWS, Snowflake, or Databricks. 

• Familiarity with APIs, batch data products, data marketplaces, clean rooms, or cloud-based data delivery. 

• Practical experience in AdTech, MarTech, B2B marketing, or data-driven product ecosystems. 

• Experience working in Agile/Scrum environments. 

 

TRAVEL 

Up to 10 % 

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants:  Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Massachusetts, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].