The Role
Own the D2C e-commerce product growth system from acquisition through repeat purchase. Responsibilities include funnel and conversion optimization, CRO experimentation, platform performance, pricing and discount strategy, demand forecasting inputs, analytics, unit economics, and product roadmap ownership. The role requires collaboration with engineering, design, data, retention, vendors, and leadership, plus hands-on querying, dashboarding, A/B testing, and e-commerce platform knowledge.
Summary Generated by Built In
Title: Product Manager
Department : D2C
Location: Mumbai (Work from Office)
As Product Manager, you'll drive conversion strategy, and platform performance health - not as separate silos, but as a unified growth system.
You'll work on the customer journey from discovery to repeat purchase, with a focus on:
- Acquisition & Growth Mechanics - funnel expansion, traffic quality, unit economics
- Conversion Optimization (CRO) - pricing strategy, checkout friction, payment flows, A/B testing
- Platform Performance & Health - site speed, mobile experience, scalability as revenue and SKUs grow
- Growth Experimentation - demand forecasting, cohort analysis, LTV optimization
You must understand e-commerce platform architecture and growth data infrastructure:
- E-Commerce Platforms (Medusa, Shopify, Magento, or equivalent) - not engineer-level, but enough to scope features, understand OMS integrations, and spot technical debt
- Order Management Systems - how inventory, fulfillment, and returns flow; impact on unit economics
- Payment Gateways & APIs (Razorpay, Stripe, PayU, or equivalent) - payment method economics, MDR, failure scenarios
- Modern Web Stack Basics (Next.js, React, or equivalent frameworks) - not to code, but to communicate with the engineering team about feasibility and performance tradeoffs
- Cloud Infrastructure (AWS, GCP, or equivalent) - understand how infrastructure choices impact speed and cost
- Analytics & Data Query (GA4, SQL, or equivalent) - ability to extract funnel data, cohort analysis, and demand signals independently
- Data Visualization Tools (Power BI, Tableau, or equivalent) - build dashboards, spot trends, and communicate insights to leadership
Funnel & Conversion Mastery:
- End-to-end funnel design (traffic → browse → add-to-cart → checkout → payment → delivery)
- Conversion psychology and friction identification
- A/B testing framework (design, statistical rigor, rollout)
- Pricing strategy (MRP, discounts, bundle mechanics, clearance)
Growth & Unit Economics:
- CAC (customer acquisition cost) by channel
- ROAS (return on ad spend) optimization
- LTV & repeat purchase rate mechanics
- Demand forecasting and supply planning inputs
- Vendor P&L (how do changes in unit economics ripple through the P&L)
Own the Product Roadmap:
- Problem-to-feature translation (customer feedback → product roadmap)
- Dependency management (what blocks this feature, what does it unblock)
- Velocity forecasting and scope discipline
Collaboration & Communication:
- Own weekly standups with vendors and internal cross-functional teams (design, engineering, data, retention)
- Creation of reports for stakeholders and leadership focused on metrics and growth levers
- Bias toward written specs and clear success metrics
- Own the acquisition & conversion funnel — traffic quality, drop-off diagnosis, optimization roadmap
- Drive CRO experiments — define hypothesis, success criteria, and rollout strategy in collaboration with the engineering team
- Manage platform performance & health — prioritize improvements that unblock growth and enable scalability
- Demand forecasting & planning inputs — feed category trends, promotional calendars, and supply constraints into planning
- Pricing & discount strategy — recommend promotional mechanics, discount structures, and A/B test opportunities
- Analytics & data fluency — pull your own data queries, spot anomalies, and brief the team
- Own the product roadmap — triage the backlog quarterly, scope priorities, and communicate trade-offs to leadership
- 2–4 years as a Product Manager, preferably in D2C, e-commerce, or high-growth startups
- Hands-on CRO experience — shipped multiple A/B tests with measurable lift
- Design tool literacy — can read specs, comment on designs, and iterate with design partners
- Analytics proficiency — custom events, funnels, cohort analysis, basic troubleshooting
- E-commerce platform knowledge — or willingness to learn fast
- India D2C context — understanding of Indian customer behavior, payment methods, logistics, and price sensitivity is a strong plus
To Apply submit the task given below :
Audit our webpage and create a report. Feel free to use any tools and share your findings. Assume you are the PM owning this portal, mention the things that work, things that need improvement.
Note : Please attach the assignment link in the assignment submission tab mentioned in the application form
Skills Required
- 2–4 years of experience as a Product Manager
- Experience in D2C, e-commerce, or high-growth startups
- Hands-on CRO experience with multiple shipped A/B tests demonstrating measurable lift
- Design tool literacy, including reading specifications, commenting on designs, and iterating with design partners
- Analytics proficiency with custom events, funnel analysis, cohort analysis, and basic troubleshooting
- E-commerce platform knowledge or willingness to learn quickly
- Understanding of Indian customer behavior, payment methods, logistics, and price sensitivity
- Ability to understand e-commerce platform architecture, OMS integrations, payment gateways, APIs, modern web stacks, and cloud infrastructure
- Ability to independently query data, analyze growth metrics, and create stakeholder reports or dashboards
- Completion and submission of the webpage audit assignment
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The Company
What We Do
The Whole Truth is an Indian clean-label food company focused on rebuilding consumers’ trust in food. It makes products whose ingredients are disclosed upfront, with a “nothing to hide” approach. Its range includes protein powders, plant proteins, protein and energy bars, muesli, and other nutrition products. The company emphasizes natural ingredients, transparency, and nutritional content across its food offerings for everyday consumers.
