Product Manager

Posted 15 Days Ago
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Manchester, Greater Manchester, England, GBR
In-Office
Entry level
Mobile • App development
The Role
Own strategy and lifecycle outcomes for complex client digital products, from discovery through launch and optimisation. Build outcome-led roadmaps, investment cases, and product economics; lead research, stakeholder alignment, adoption, and growth initiatives. Manage and develop Senior Product Owners while collaborating with engineering, design, data, AI, project, commercial, and client teams. Apply AI responsibly to improve strategic analysis and identify valuable AI-enabled product opportunities.
Summary Generated by Built In

At Apadmi, we value diverse perspectives and support an inclusive workplace where innovation thrives across our European digital products community. We are seeking an experienced Product Manager to own product strategy and lifecycle outcomes for complex client portfolios, connecting market opportunity with commercial success. Join our expanding team and contribute to impactful, high-value work alongside Europe’s best-known brands

Introduction into the role
As a Product Manager, you will shape and deliver digital products that create measurable value for our clients and their customers. You will lead from opportunity and discovery through launch and in-market optimisation, ensuring investment choices deliver a clear return.

You will directly line manage Senior Product Owners and collaborate closely with Principal Product Managers, cross-functional leads (Engineering, Design, Data & AI), Project Managers, and senior client stakeholders.

This role offers a unique opportunity to drive meaningful change within a fast-growing company, helping shape Apadmi’s Product practice while leveraging emerging AI capabilities to enhance strategic decision-making.

What you'll be working on

You will oversee the complete lifecycle of complex client digital products. You will turn user research, market insights, and business goals into outcome-led roadmaps, ensuring that strategy aligns with commercial scope, delivery realities, and client targets. 

  • Own and communicate product strategy grounded in user needs, business goals, and evidence.

  • Build commercial and investment narratives detailing expected value, costs, assumptions, and risks.

  • Lead discovery initiatives to reduce market, desirability, viability, feasibility, and usability risks.

  • Shape outcome-led roadmaps and guide Product Owners and teams in making strategic decisions.

  • Lead launch, adoption, and in-market optimisation in partnership with client and agency leads.

  • Use AI responsibly to improve research, scenario modeling, strategic options, and product economics.

  • Identify and evaluate AI-enabled product opportunities that generate customer and commercial value.

  • Line manage, coach, and support the career progression of Senior Product Owners.

  • Provide evidence-led advice to senior clients, managing difficult conversations to build alignment.

  • Partner with Project Managers and Commercial Leads to balance product outcomes with contractual commitments.

What you'll bring to the team

You are an experienced product leader with a strong track record in consultancy, agency, or client-facing environments. You excel at translating data into strategic outcomes, managing senior stakeholders, and guiding cross-functional teams without becoming a bottleneck. 

  • Proven experience owning product strategy from discovery through launch and optimisation.

  • Deep understanding of product economics, investment trade-offs, and ROI.

  • Hands-on experience leading discovery that materially shifts investment or product choices.

  • Ability to influence senior client stakeholders and lead constructive challenge in tough situations.

  • Demonstrated ability to line manage, coach, and develop senior product practitioners.

  • Strong track record launching digital products and driving growth using performance evidence.

  • Confidence using AI tools to enhance strategic analysis, workflows, and decision quality.


Skills Required

  • Proven experience owning product strategy from discovery through launch and optimisation
  • Deep understanding of product economics, investment trade-offs, and return on investment
  • Hands-on experience leading discovery that materially shifts investment or product choices
  • Ability to influence senior client stakeholders and lead constructive challenge in difficult situations
  • Experience line managing, coaching, and developing senior product practitioners
  • Strong track record launching digital products and driving growth using performance evidence
  • Confidence using AI tools to enhance strategic analysis, workflows, and decision quality
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The Company
HQ: Manchester
250 Employees
Year Founded: 2009

What We Do

Experts in everything mobile, Apadmi has over 260 experts based across their HQ in Manchester's Media City and their hubs in London, Edinburgh, Lisbon and Amsterdam. Apadmi design, develop and optimise mobile apps for leading brands. We unlock new value through strategy, platforms, middleware and systems integrations that transform the way they work. Our digital solutions are designed to connect people in ever-more innovative ways, wherever they are. By taking time to truly understand your needs, we can create experiences that not only meet your requirements now but continue to deliver genuine benefits into the future – both for your business and your customers. From leading-edge technology to ground-breaking apps, our goal is to enrich the lives of people on the move all around the world.

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