The Role
Lead wallet product development focusing on core wallet infrastructure (key management, transaction construction/signing) and DeFi integrations. Research market trends, define product strategy, write PRDs, manage cross-functional execution from concept through launch, track development/testing, analyze user metrics, and iterate to improve performance.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys.
- Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows.
- Build KPI loops: instrumentation, funnel analysis, experimentation, iteration, and impact reporting.
- Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities.
- Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders; manage risks, dependencies, and trade-offs.
- Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.
Requirements
- 10+ years PM experience; strong product background in Web3, crypto, or related digital platforms.
- Strong track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency.
- Strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors.
- Strong system design + decomposition ability; detail-oriented execution.
- Data-driven: metrics, funnel analysis, experiments, and impact measurement.
- Ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions.
- Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments.
Nice to Have
- Experience in AI + Web3 products (e.g., Agent, automation, intelligent execution)
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Skills Required
- At least 5 years of Web3 product experience
- Strong understanding of blockchain fundamentals and on-chain transaction lifecycle
- Experience with wallet infrastructure, including key management and transaction construction/signing
- Proven experience leading large-scale product design and delivery from concept to launch
- Strong market intuition and a data-driven mindset
- Excellent communication skills in English and Mandarin
- Passion for emerging technologies and entrepreneurial mindset with strong execution ability
- Experience in AI + Web3 products (e.g., Agent, automation, intelligent execution)
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
