Product Manager Vice President - Go to Market Strategy & Execution

Posted 3 Hours Ago
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2 Locations
Hybrid
Senior level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Lead go-to-market strategy and execution for an AI/ML and data platform, driving adoption across business units. Develop product vision, conduct stakeholder and persona research, create persuasive narratives and playbooks, facilitate executive briefings and roadshows, and develop lighthouse customers. Partner with product, engineering, marketing, customer success, and business teams to translate technical capabilities into business outcomes and move stakeholders from awareness to platform usage.
Summary Generated by Built In
You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients. Drive AI/ML & Data Platform adoption across business units through successful product launches narratives, stakeholder engagement, and lighthouse customer wins. The GTM Strategy & Execution Vice President is accountable for driving sustained, high-touch engagement with business units across JPMorganChase to accelerate the AI/ML & Data Platform adoption - from initial awareness through to client-facing solution development. This Vice President operates by building relationships with product leaders and within user business group, understanding their problems, crafting tailored narratives, and converting skepticism into active platform adoption. 

As a Product Manager in Product Manager in Chief Data & Analytics Office Client Engagement team, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations. You will work in close partnership with Product Management, Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders and teams across the client facing lines of business. 
 
 
The role bridges the gap between platform awareness and actual utilization by conducting interviews, validating personas, creating “so what” narratives, managing content across multiple digital channels, building and execution of product & platform roadshows, and developing lighthouse customers (key success cases). This work cannot be automated or scaled through content alone - it requires a person who can walk into a room of skeptical stakeholders and leave with a commitment to explore. Success is measured by the number of business units progressing through the adoption journey by driving Go-to-Market and Product Marketing initiatives. Success is evidenced by a measurable increase in business units progressing through the platform adoption journey - from awareness to engaged to usage on the platform, with business unit users remaining engaged. Outputs (Intelligence Briefs, persona narratives, use-case success journeys, product playbooks) are consistently high-quality, actionable, and adopted by the broader teams for scaled engagement. Lighthouse customer stories and proof points feed back into GTM narrative, strengthening platform credibility and accelerating subsequent adoption cycles, stakeholder relationships deepen over time, reflected in repeat engagement requests and executive sponsorship within target lines of business. 

 
Job responsibilities
  • Develops a product strategy and product vision that delivers value to customers
  • Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
  • Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
  • Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
  • Conduct structured audience and qualitative research within target business units - including stakeholder interviews, gap identification, and persona validation & definition - synthesizing findings into actionable Intelligence Briefs and one-page narratives that inform engagement strategy
  • Translate complex technical capabilities spanning data mesh, model serving, knowledge bases, agentic AI, and governance infrastructure - into compelling,
    outcome-anchored narratives tailored to diverse audiences including business leaders, data analysts, data scientists, AI and Gen-AI focused engineers, and Chief Data Officers 
  • Author persona-specific message variants, line of business narratives, use-case playbooks, and objection-handling content, writing clearly and persuasively for audiences ranging from (Chief Data & Analytics Office ) CDAOs to data engineers within the same engagement cycle. Map decision-makers, influencers, users, and blockers within each target business unit and design tailored engagement strategies that build trust and move stakeholders from awareness to commitment over time
  • Lead and facilitate lunch-and-learns, roadshows, executive briefings, and stakeholder meetings - adjusting depth, tone, and format based on the audience, from 50-minute informal sessions with analysts to 25-minute executive briefings with senior Managing Directors. Coordinate key initiatives across the product team, customer success, and business users to keep execution on track and to maintain engagement throughout.
  • Develop lighthouse customers by identifying, nurturing, and documenting early adopters whose outcomes serve as proof points and reference cases for broader GTM storytelling and credibility-building , partner with product and engineering leaders and technical leads to extract business implications tied to technical product and platform capabilities, ensuring product narratives remain accurate, current, and grounded in reality 
  • Operate in close partnership with Product Management, Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders and teams to align messaging and execution
  • Drive measurable progression of business units through the adoption journey - from awareness to engaged to usage on the platform - while keeping business unit users continuously engaged 
    Feed lighthouse customer stories and proof points back into GTM narrative to strengthen platform credibility, accelerate subsequent adoption cycles, and deepen stakeholder relationships reflected in repeat engagement requests and executive sponsorship within target lines of business
 
Required qualifications, capabilities, and skills
  • 5+ years of experience or equivalent expertise in product management or a relevant domain area
  • Advanced knowledge of the product development life cycle, design, and data analytics
  • Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
  • 5+ years of career experience in strategy consulting, product management, product marketing management, solutions consulting, or technology-focused strategy roles
  • Background ideally within leading consulting firms, financial services, or large-scale technology organizations 
  • Demonstrated success supporting B2B and enterprise GTM organizations, deep experience in GTM Strategy and Execution 
  • Experience leading or contributing to adoption or change management programs where success required sustained engagement, not a single campaign
  • Proven ability to navigate multi-stakeholder environments where decision-making authority is distributed and influence matters more than hierarchy
  • Skilled at conducting qualitative research and synthesizing findings into concise written outputs, skilled at authoring persuasive narratives for diverse audiences
  • Confident presentation skills across settings and seniority levels
  • Project management discipline to keep initiatives and programs on track in ambiguous, fast-moving environments
 
Preferred qualifications, capabilities, and skills
  • Demonstrated prior experience working in a highly matrixed, complex organization
  • Experience marketing or positioning a platform or infrastructure product to internal or enterprise audiences, with a focus on B2B rather than consumer/B2C contexts
  • Familiarity with data and AI platform ecosystems, including concepts such as data mesh, model serving, and governance infrastructure - not at an engineering level, but with sufficient fluency to extract business implications from technical discussions; technical acumen, fluency, and experience will be key to succeeding in the role
  • Experience building customer advocacy pipelines, including case studies, reference development, and outcome-based proof points, demonstrated comfort operating in large, matrixed organizations with complex stakeholder landscapes
  • Strong business translation ability - converting complex technical platform capabilities into language that resonates with business leaders, analysts, and technical decision-makers alike, always anchoring to business outcomes rather than platform features
  • Deep capability in qualitative research and consultative discovery, paired with narrative craft that produces clear, persuasive, and concise communications; excels at stakeholder mapping and relationship-building in environments where trust must be earned over time
  • Combines confident presentation and facilitation skills with the operational discipline of program management, maintaining momentum even when engagement faces friction
About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the TeamOur professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Skills Required

  • 5+ years of experience or equivalent expertise in product management or a relevant domain area
  • Advanced knowledge of product development lifecycle, design, and data analytics
  • Experience leading product lifecycle activities including discovery, ideation, strategic development, requirements definition, and value management
  • 5+ years of experience in strategy consulting, product management, product marketing management, solutions consulting, or technology-focused strategy
  • Experience in consulting, financial services, or large-scale technology organizations
  • Success supporting B2B and enterprise go-to-market organizations, with deep GTM strategy and execution experience
  • Experience leading or contributing to adoption or change management programs requiring sustained engagement
  • Ability to navigate complex, multi-stakeholder environments where influence matters more than hierarchy
  • Qualitative research skills and ability to synthesize findings into concise written outputs and persuasive narratives
  • Confident presentation skills across audiences and seniority levels
  • Project management discipline in ambiguous, fast-moving environments
  • Experience working in a highly matrixed, complex organization
  • Experience marketing or positioning platform or infrastructure products for internal or enterprise B2B audiences
  • Familiarity with data and AI platform ecosystems, including data mesh, model serving, and governance infrastructure
  • Experience building customer advocacy pipelines, case studies, references, and outcome-based proof points
  • Ability to translate complex technical platform capabilities into business outcomes for varied audiences
  • Strong qualitative research, consultative discovery, narrative development, stakeholder mapping, and relationship-building skills
  • Combination of presentation and facilitation skills with program management discipline

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength — Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
  • Parental & Family Support — Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
  • Retirement Support — Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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