Product Manager, THV Upstream Marketing

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

The ideal candidate will identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership. The product manager will support development and preparation of commercial launch for Edwards' next generation TAVR system for the treatment of Aortic Stenosis.

How you'll make an impact:

• Actively participate in technical team meetings and drive product design requirements using voice of customer inputs

• Develop and implement deliverables to support new product introduction including product labeling/artwork, IFU, product brochures, etc

• Lead development of multimedia tools to support communication of product value proposition including digital mobile application

• Identify and develop global marketing strategies and supporting tactics that leverage market trends, uncover unmet market needs, expand addressable markets and target new markets or space.

• Provide voice of customer in order to translate market needs and opportunities into overall strategic direction. Use voice of customer to refine product positioning. Develop relationships with key opinion leaders to maintain Edwards' leadership position in the market.

• Responsible for product portfolio life cycle including launching new products into global markets and planning end of life for products including cannibalization strategies

• Develop thorough understanding of market drivers including, healthcare reimbursement, pending legislation, economics, regulatory requirements and competition. Analyze their impact on the overall business and develop strategies to capitalize on opportunities and mitigate threats.

• Participate in new product development design control activities.

• Conduct global market research and analysis in support of identifying new markets and business opportunities, determining their overall market potential and associated risks.

• Other Incidental Duties

What you'll need (Required):

Bachelor's Degree with 5 years of experience

Master's Degree with 3 years of experience related to medical device or healthcare industry and sales, marketing, or healthcare industry

What else we look for (Preferred):

• Proven expertise in MS Office Suite

• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills

• Excellent problem-solving, critical thinking, and investigative skills

• Experience working in sales, marketing, or healthcare industry preferred

• Substantial knowledge of marketing concepts and principles

• Expertise and ability to coach others in one or more functional areas

• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.

• Possess the ability to measure and track performance/success of programs/initiatives

• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.

• Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies

• Strict attention to detail

• Ability to interact professionally with all organizational levels

• Ability to manage competing priorities in a fast-paced environment

• Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales managers

• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations

• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $103,000 to $146,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.