Product Manager - Subscriber Acquisition

Job Description:About the Role:

The Product Manager, Subscriber Acquisition, will be responsible for owning and optimizing product experiences at the top of the subscriptions funnel. This involves close collaboration with cross-functional teams, specifically Growth Marketing and Audience, to enhance core acquisition touchpoints. Key areas of product ownership include: Registration, Paywall, Shop and Checkout for our entire brand portfolio, including The Wall Street Journal, Barron's, and MarketWatch. The Product Manager will work as part of a "triad" alongside the Engineering and Design teams to collaboratively plan, define, and execute the overall Commerce roadmap. You will report to the Senior Product Manager - Strategic Products (Americas).

About the Team:

Our Technology team drives the evolution of our Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.

You Will:

• Work cross-functionally with Marketing, Engineering, and Design to define product requirements and prioritize the Acquisition roadmap

• Support digital subscription growth by creating and enhancing user experiences across the top of the funnel, including subscription placements, registration prompts, paywalls, shop pages, and checkout

• Manage an ongoing A/B testing program; defining tests, launching them to production and analyzing their results

• Perform analysis to demonstrate ROI and impact of product enhancements to help us measure against our subscription goals

• Work with Data Science and User Research teams to gather and analyze audience feedback regarding our products

You Have:

• 3+ years of product management experience, with a subscription, direct to consumer, or media focus preferred

• Some direct experience partnering with a Performance or Growth Marketing team

• Previous experience with paywalls, checkouts, onboarding or other subscription funnel components

• Strong interpersonal and communication skills; ability to communicate effectively across the full spectrum of internal stakeholders and seniority levels

• Experience analyzing qualitative and quantitative consumer research to inform your product decisions and roadmap

• Experience running an A/B testing program from ideation to execution

• Familiarity with Adobe, Piano Composer, Optimizely or similar technologies are a plus

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

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Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Technology

Job Category:

Software Product Engineering

Union Status:

Non-Union role

Pay Range: $120,000 - $150,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..