Product Manager, Subscriber Acquisition

Job Description:

About us:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.

Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship The Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role

As Product Manager, Subscriber Acquisition you will partner closely with our cross-functional teams from Growth Marketing to the Newsroom. You will own and optimize all product experiences that convert our users into paying customers, including our paywalls, shop pages, onsite placements and registration flows across our portfolio of brands, including The Wall Street Journal, Barron's, MarketWatch and others. Working closely with the executive team at Dow Jones, and reporting to the VP of Subscription Product, you will be responsible for planning, defining and executing against the Subscriber Acquisition roadmap.

You are a creative self-starter, multi-skilled in product strategy, marketing and technology. You pride yourself on delivering features on-time and without compromising quality. You are able to efficiently manage multiple initiatives concurrently, while effectively communicating to stakeholders throughout the product development process.

You Will:

• Work cross-functionally across business lines to define product requirements and prioritize the Subscriber Acquisition roadmap.
• Support digital subscription growth by creating and enhancing top of funnel user experiences including onsite placements, registration prompts, the paywall and shop pages.
• Manage an ongoing A/B testing program; defining tests, launching them to production and analyzing their results.
• Own both the long term strategy and roadmap for the paywall product including enhancements and optimizations to increase conversion rates and subscriber revenue.
• Perform analysis to demonstrate ROI and impact of product enhancements to help us measure against our subscription goals.
• Work with research teams to gather and analyze audience feedback regarding our products.
• Collaborate closely with software developers and UX designers throughout the product life cycle.
• Define and measure KPIs for success.
• Other duties as assigned.

You Have:

• 5+ years of product management experience, with a subscriber or direct to consumer focus.
• Some direct experience working with, or on, a Growth Marketing team.
• Previous experience with paywalls.
• Passion and knowledge about digital media, news and investing.
• Experience analyzing qualitative and quantitative consumer research.
• Fluency in product metrics, specifically those related to subscriptions.
• Experience defining and implementing product requirements for websites and mobile apps.
• Strong interpersonal and communication skills; ability to communicate effectively across the full spectrum of internal stakeholders and customers.
• Proven ability partnering with a technology organization.
• Proven strategic thinking skills.
• Experience conducting experimentation.
• Familiarity with Optimizely, Piano Composer or similar paywall technology is a plus.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

#LI-Hybrid

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Technology

Job Category:

Software Product Engineering

Union Status:

Non-Union role

Pay Range: $125,000 - $155,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..