Product Manager, Shoulder Marketing

Basic purpose of role/Why the job exists:

This role will be responsible for providing training and supporting the direct or indirect sales force. Preparing and execution of marketing plans in relation to the launch and the promotion of the assigned product lines within the designated territory.

Conducts market research; generates product requirements, develops marketing materials, plans promotional activities, monitors trends and improves market intelligence. Maintains contacts with customers to follow up promotion efforts and cooperates closely with direct/indirect channels.

Key areas of accountability:

• Prepare marketing plans for specified aspects/components of Stryker products, focusing on appropriate target audiences.
• Ensure field staff receive appropriate training to achieve effective delivery of key selling messages
• Establish relationship with the U.S. Marketing Department and prepare reports on request and forward any territory information regarding Stryker products in the most appropriate way
• Cooperate closely with Logistics department for quarterly safety stock review
• Organize & perform workshops, deliver presentations and demonstrations
• Supporting sales team to improve technical knowledge about the product and documentation.
• Budgetary management for all marketing activities initiated
• Attract and retain quality employees with the best skills and qualifications to ensure that the Stryker standards and values are met and exceeded
• Continuous development of relevant skills and knowledge
• Support development and implementation of the company quality system
• Lead the team efficiently to optimize outcomes consistent with the company’s code of conduct
• Closely work with RA/QA officers for registration documentations.
• Obtain market intelligence on local product development and competitor activities
• Contribute in the identification of KOLs and lead the communication with them.
• Support the salesforce by attending demonstrations, KOL visits.
• Cooperate closely with Logistics department for quarterly safety stock review

Education/ Experience

• University Degree in Medical/Marketing/Business or equivalent
• Sales Certificate
• Demonstrations Certificate
• Fluent in speaking Japanese and English
• Excellent writing skills in Japanese and English
• Experienced in using office software and databases
• Minimum of 3 year’s experience in product management/marketing within medical industry,  Orthopaedics desired
• Experience showing impact on sales and successful market penetration